kitio.aiPipedrive vs Zoho CRM
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Zoho CRM has the lower starting price: about $20 a month, against $24 for Pipedrive.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Visual pipeline
- AI Sales Assistant
- Workflow automation
- Email sync
- Sales reporting
- Zia AI predictions
- Sales blueprints
- Workflow automation
- Omnichannel communication
- Custom layouts
| Feature | Pipedrive | Zoho CRM |
|---|---|---|
| Best for | Visual pipeline CRM for small sales teams with AI assistant | Affordable, customizable CRM with the Zia AI assistant |
| Category | Sales | Sales |
| Pricing model | Free trial | Freemium |
| Starting price | $24/mo | $20/mo |
| Free plan | No, 14-day trial | Yes |
| Made by | Pipedrive | Zoho |
| Based in | United States | India |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Workflow automation.
Pricing compared
Zoho CRM has the lower starting price: about $20 a month, against $24 for Pipedrive.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Lite
$24/mo
- Per seat
- Lead and deal management
- Customizable pipelines
Growth
$49/mo
- Per seat
- Email sync and automations
- Meeting scheduling
Premium
$79/mo
- Per seat
- Revenue forecasts
- Lead routing
Ultimate
$99/mo
- Per seat
- Advanced permissions
- Phone support
5 plans
Free
Free
- Up to 3 users
- Leads, contacts and deals
Standard
$20/mo
- Per user
- Sales forecasting and scoring
- Custom dashboards
Professional
$35/mo
- Per user
- Blueprint process management
- Inventory management
Enterprise
$50/mo
- Per user
- Zia AI assistant
- Multi-user portals and sandbox
Ultimate
$65/mo
- Per user
- Advanced BI analytics
- Higher limits across features
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Pipedrive
- Very easy to use
- Clear pipeline view
- Affordable entry plan
- Key features are paid add-ons
- Reporting is limited on low tiers
Zoho CRM
- Good value
- Highly customizable
- Fits the Zoho ecosystem
- Interface feels dated in places
- Setup can be complex
Which one should you choose?
Choose Pipedrive if you want:
- Very easy to use
- Clear pipeline view
- Affordable entry plan
Watch out: key features are paid add-ons.
Choose Zoho CRM if you want:
- Good value
- Highly customizable
- Fits the Zoho ecosystem
Watch out: interface feels dated in places.
Pipedrive vs Zoho CRM FAQ
What is the difference between Pipedrive and Zoho CRM?
Pipedrive: Visual pipeline CRM for small sales teams with AI assistant. Zoho CRM: Affordable, customizable CRM with the Zia AI assistant. Both are sales tools.
Is Pipedrive or Zoho CRM cheaper?
Zoho CRM has the lower starting price: about $20 a month, against $24 for Pipedrive.
Do Pipedrive and Zoho CRM have free plans?
Pipedrive: No, 14-day trial. Zoho CRM: Yes.
Who makes Pipedrive?
Pipedrive is made by Pipedrive, based in United States.
Who makes Zoho CRM?
Zoho CRM is made by Zoho, based in India.
Which should I choose, Pipedrive or Zoho CRM?
Choose Pipedrive if you value very easy to use and clear pipeline view. Choose Zoho CRM if you value good value and highly customizable.