kitio.aiHubSpot Sales Hub vs Zoho CRM
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Sales Hub starts at $20/mo and Zoho CRM starts at $20/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Deal pipelines
- Sequences
- Breeze prospecting agent
- Calling and meetings
- Forecasting
- Zia AI predictions
- Sales blueprints
- Workflow automation
- Omnichannel communication
- Custom layouts
| Feature | HubSpot Sales Hub | Zoho CRM |
|---|---|---|
| Best for | CRM sales tools with Breeze AI prospecting agents | Affordable, customizable CRM with the Zia AI assistant |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $20/mo |
| Free plan | Yes | Yes |
| Made by | HubSpot | Zoho |
| Based in | United States | India |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HubSpot Sales Hub starts at $20/mo and Zoho CRM starts at $20/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free CRM and sales tools
- Email tracking and meetings
Starter
$20/mo
- Per seat
- Sales automation basics
- Remove HubSpot branding
Professional
$100/mo
- Per seat
- Sequences and forecasting
- Advanced pipeline automation
Enterprise
$150/mo
- Per seat, billed annually
- Advanced permissions
- Custom objects
5 plans
Free
Free
- Up to 3 users
- Leads, contacts and deals
Standard
$20/mo
- Per user
- Sales forecasting and scoring
- Custom dashboards
Professional
$35/mo
- Per user
- Blueprint process management
- Inventory management
Enterprise
$50/mo
- Per user
- Zia AI assistant
- Multi-user portals and sandbox
Ultimate
$65/mo
- Per user
- Advanced BI analytics
- Higher limits across features
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Sales Hub
- Easy to adopt
- Free CRM to start
- Sales and marketing data together
- Professional tier is a big jump
- Onboarding fees on higher plans
Zoho CRM
- Good value
- Highly customizable
- Fits the Zoho ecosystem
- Interface feels dated in places
- Setup can be complex
Which one should you choose?
Choose HubSpot Sales Hub if you want:
- Easy to adopt
- Free CRM to start
- Sales and marketing data together
Watch out: professional tier is a big jump.
Choose Zoho CRM if you want:
- Good value
- Highly customizable
- Fits the Zoho ecosystem
Watch out: interface feels dated in places.
HubSpot Sales Hub vs Zoho CRM FAQ
What is the difference between HubSpot Sales Hub and Zoho CRM?
HubSpot Sales Hub: CRM sales tools with Breeze AI prospecting agents. Zoho CRM: Affordable, customizable CRM with the Zia AI assistant. Both are sales tools.
Is HubSpot Sales Hub or Zoho CRM cheaper?
HubSpot Sales Hub starts at $20/mo and Zoho CRM starts at $20/mo. Check both pricing pages for current plans.
Do HubSpot Sales Hub and Zoho CRM have free plans?
HubSpot Sales Hub: Yes. Zoho CRM: Yes.
Who makes HubSpot Sales Hub?
HubSpot Sales Hub is made by HubSpot, based in United States.
Who makes Zoho CRM?
Zoho CRM is made by Zoho, based in India.
Which should I choose, HubSpot Sales Hub or Zoho CRM?
Choose HubSpot Sales Hub if you value easy to adopt and free crm to start. Choose Zoho CRM if you value good value and highly customizable.