kitio.aiZoho CRM vs Attio
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Zoho CRM has the lower starting price: about $20 a month, against $44 for Attio.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Zia AI predictions
- Sales blueprints
- Workflow automation
- Omnichannel communication
- Custom layouts
- Automatic record creation
- Custom objects
- Workflow automation
- Ask Attio AI
- Email and calendar sync
| Feature | Zoho CRM | Attio |
|---|---|---|
| Best for | Affordable, customizable CRM with the Zia AI assistant | Flexible AI-native CRM that builds itself from your data |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $44/mo |
| Free plan | Yes | Yes |
| Made by | Zoho | Attio |
| Based in | India | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Both offer: Workflow automation.
Pricing compared
Zoho CRM has the lower starting price: about $20 a month, against $44 for Attio.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Up to 3 users
- Leads, contacts and deals
Standard
$20/mo
- Per user
- Sales forecasting and scoring
- Custom dashboards
Professional
$35/mo
- Per user
- Blueprint process management
- Inventory management
Enterprise
$50/mo
- Per user
- Zia AI assistant
- Multi-user portals and sandbox
Ultimate
$65/mo
- Per user
- Advanced BI analytics
- Higher limits across features
4 plans
Free
Free
- Up to 3 seats
- Real-time contact syncing
- Automatic data enrichment
Plus
$44/mo
- Per user
- Up to 10 seats
- Private lists
- Enhanced email sending
Pro
$99/mo
- Per user
- Unlimited seats
- Call intelligence and sequences
- Advanced reporting
Enterprise
Custom
- Billed annually
- 2,500 credits per user/mo
- Custom quote
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Zoho CRM
- Good value
- Highly customizable
- Fits the Zoho ecosystem
- Interface feels dated in places
- Setup can be complex
Attio
- Very flexible data model
- Modern, fast interface
- Free plan
- Fewer built-in sales tools
- Price rose in 2026
Which one should you choose?
Choose Zoho CRM if you want:
- Good value
- Highly customizable
- Fits the Zoho ecosystem
Watch out: interface feels dated in places.
Choose Attio if you want:
- Very flexible data model
- Modern, fast interface
- Free plan
Watch out: fewer built-in sales tools.
Zoho CRM vs Attio FAQ
What is the difference between Zoho CRM and Attio?
Zoho CRM: Affordable, customizable CRM with the Zia AI assistant. Attio: Flexible AI-native CRM that builds itself from your data. Both are sales tools.
Is Zoho CRM or Attio cheaper?
Zoho CRM has the lower starting price: about $20 a month, against $44 for Attio.
Do Zoho CRM and Attio have free plans?
Zoho CRM: Yes. Attio: Yes.
Who makes Zoho CRM?
Zoho CRM is made by Zoho, based in India.
Who makes Attio?
Attio is made by Attio, based in United Kingdom.
Which should I choose, Zoho CRM or Attio?
Choose Zoho CRM if you value good value and highly customizable. Choose Attio if you value very flexible data model and modern, fast interface.