kitio.aiZoho CRM vs Close
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Close has the lower starting price: about $19 a month, against $20 for Zoho CRM.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Zia AI predictions
- Sales blueprints
- Workflow automation
- Omnichannel communication
- Custom layouts
- Built-in calling
- Power dialer
- Email and SMS sequences
- AI call summaries
- Pipeline reports
| Feature | Zoho CRM | Close |
|---|---|---|
| Best for | Affordable, customizable CRM with the Zia AI assistant | CRM with built-in calling, SMS and an AI call assistant |
| Category | Sales | Sales |
| Pricing model | Freemium | Free trial |
| Starting price | $20/mo | $19/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | Zoho | Close |
| Based in | India | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Close has the lower starting price: about $19 a month, against $20 for Zoho CRM.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Up to 3 users
- Leads, contacts and deals
Standard
$20/mo
- Per user
- Sales forecasting and scoring
- Custom dashboards
Professional
$35/mo
- Per user
- Blueprint process management
- Inventory management
Enterprise
$50/mo
- Per user
- Zia AI assistant
- Multi-user portals and sandbox
Ultimate
$65/mo
- Per user
- Advanced BI analytics
- Higher limits across features
4 plans
Solo
$19/mo
- Per user
- 1 user, up to 10k leads
- 500 AI credits per month
Essentials
$49/mo
- Per user
- Unlimited contacts and leads
- Built-in email, calling and SMS
Growth
$109/mo
- Per user
- Automated workflows
- Power dialer, bulk email
Scale
$149/mo
- Per user
- Role-based permissions
- Predictive dialer
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Zoho CRM
- Good value
- Highly customizable
- Fits the Zoho ecosystem
- Interface feels dated in places
- Setup can be complex
Close
- Strong calling tools
- Fast for high-activity teams
- Simple setup
- Add-ons raise the cost
- Less flexible than larger CRMs
Which one should you choose?
Choose Zoho CRM if you want:
- Good value
- Highly customizable
- Fits the Zoho ecosystem
Watch out: interface feels dated in places.
Choose Close if you want:
- Strong calling tools
- Fast for high-activity teams
- Simple setup
Watch out: add-ons raise the cost.
Zoho CRM vs Close FAQ
What is the difference between Zoho CRM and Close?
Zoho CRM: Affordable, customizable CRM with the Zia AI assistant. Close: CRM with built-in calling, SMS and an AI call assistant. Both are sales tools.
Is Zoho CRM or Close cheaper?
Close has the lower starting price: about $19 a month, against $20 for Zoho CRM.
Do Zoho CRM and Close have free plans?
Zoho CRM: Yes. Close: No, 14-day trial.
Who makes Zoho CRM?
Zoho CRM is made by Zoho, based in India.
Who makes Close?
Close is made by Close, based in United States.
Which should I choose, Zoho CRM or Close?
Choose Zoho CRM if you value good value and highly customizable. Choose Close if you value strong calling tools and fast for high-activity teams.