kitio.aiPipedrive vs Attio
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Pipedrive has the lower starting price: about $24 a month, against $44 for Attio.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Visual pipeline
- AI Sales Assistant
- Workflow automation
- Email sync
- Sales reporting
- Automatic record creation
- Custom objects
- Workflow automation
- Ask Attio AI
- Email and calendar sync
| Feature | Pipedrive | Attio |
|---|---|---|
| Best for | Visual pipeline CRM for small sales teams with AI assistant | Flexible AI-native CRM that builds itself from your data |
| Category | Sales | Sales |
| Pricing model | Free trial | Freemium |
| Starting price | $24/mo | $44/mo |
| Free plan | No, 14-day trial | Yes |
| Made by | Pipedrive | Attio |
| Based in | United States | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Workflow automation.
Pricing compared
Pipedrive has the lower starting price: about $24 a month, against $44 for Attio.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Lite
$24/mo
- Per seat
- Lead and deal management
- Customizable pipelines
Growth
$49/mo
- Per seat
- Email sync and automations
- Meeting scheduling
Premium
$79/mo
- Per seat
- Revenue forecasts
- Lead routing
Ultimate
$99/mo
- Per seat
- Advanced permissions
- Phone support
4 plans
Free
Free
- Up to 3 seats
- Real-time contact syncing
- Automatic data enrichment
Plus
$44/mo
- Per user
- Up to 10 seats
- Private lists
- Enhanced email sending
Pro
$99/mo
- Per user
- Unlimited seats
- Call intelligence and sequences
- Advanced reporting
Enterprise
Custom
- Billed annually
- 2,500 credits per user/mo
- Custom quote
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Pipedrive
- Very easy to use
- Clear pipeline view
- Affordable entry plan
- Key features are paid add-ons
- Reporting is limited on low tiers
Attio
- Very flexible data model
- Modern, fast interface
- Free plan
- Fewer built-in sales tools
- Price rose in 2026
Which one should you choose?
Choose Pipedrive if you want:
- Very easy to use
- Clear pipeline view
- Affordable entry plan
Watch out: key features are paid add-ons.
Choose Attio if you want:
- Very flexible data model
- Modern, fast interface
- Free plan
Watch out: fewer built-in sales tools.
Pipedrive vs Attio FAQ
What is the difference between Pipedrive and Attio?
Pipedrive: Visual pipeline CRM for small sales teams with AI assistant. Attio: Flexible AI-native CRM that builds itself from your data. Both are sales tools.
Is Pipedrive or Attio cheaper?
Pipedrive has the lower starting price: about $24 a month, against $44 for Attio.
Do Pipedrive and Attio have free plans?
Pipedrive: No, 14-day trial. Attio: Yes.
Who makes Pipedrive?
Pipedrive is made by Pipedrive, based in United States.
Who makes Attio?
Attio is made by Attio, based in United Kingdom.
Which should I choose, Pipedrive or Attio?
Choose Pipedrive if you value very easy to use and clear pipeline view. Choose Attio if you value very flexible data model and modern, fast interface.