kitio.aiAttio vs folk
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. folk has the lower starting price: about $30 a month, against $44 for Attio.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Automatic record creation
- Custom objects
- Workflow automation
- Ask Attio AI
- Email and calendar sync
- One-click contact capture
- Email sync
- Pipelines
- AI follow-up drafts
- Email sequences
| Feature | Attio | folk |
|---|---|---|
| Best for | Flexible AI-native CRM that builds itself from your data | Relationship CRM with LinkedIn capture and AI follow-ups |
| Category | Sales | Sales |
| Pricing model | Freemium | Free trial |
| Starting price | $44/mo | $30/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | Attio | folk |
| Based in | United Kingdom | France |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
folk has the lower starting price: about $30 a month, against $44 for Attio.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 3 seats
- Real-time contact syncing
- Automatic data enrichment
Plus
$44/mo
- Per user
- Up to 10 seats
- Private lists
- Enhanced email sending
Pro
$99/mo
- Per user
- Unlimited seats
- Call intelligence and sequences
- Advanced reporting
Enterprise
Custom
- Billed annually
- 2,500 credits per user/mo
- Custom quote
3 plans
Standard
$30/mo
- Per member
- Pipelines and email campaigns
- 500 enrichments per month
- AI assistants and magic fields
Premium
$60/mo
- Per member
- Custom objects and deals
- Email sequences and dashboards
- API access
Enterprise
From $100/member/mo
- Custom limits
- Group-level permissions
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Attio
- Very flexible data model
- Modern, fast interface
- Free plan
- Fewer built-in sales tools
- Price rose in 2026
folk
- Quick to set up
- Good LinkedIn workflow
- Clean interface
- Limited reporting
- Not built for large teams
Which one should you choose?
Choose Attio if you want:
- Very flexible data model
- Modern, fast interface
- Free plan
Watch out: fewer built-in sales tools.
Choose folk if you want:
- Quick to set up
- Good LinkedIn workflow
- Clean interface
Watch out: limited reporting.
Attio vs folk FAQ
What is the difference between Attio and folk?
Attio: Flexible AI-native CRM that builds itself from your data. folk: Relationship CRM with LinkedIn capture and AI follow-ups. Both are sales tools.
Is Attio or folk cheaper?
folk has the lower starting price: about $30 a month, against $44 for Attio.
Do Attio and folk have free plans?
Attio: Yes. folk: No, 14-day trial.
Who makes Attio?
Attio is made by Attio, based in United Kingdom.
Who makes folk?
folk is made by folk, based in France.
Which should I choose, Attio or folk?
Choose Attio if you value very flexible data model and modern, fast interface. Choose folk if you value quick to set up and good linkedin workflow.