kitio.aiHubSpot Sales Hub vs Attio
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Sales Hub has the lower starting price: about $20 a month, against $44 for Attio.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Deal pipelines
- Sequences
- Breeze prospecting agent
- Calling and meetings
- Forecasting
- Automatic record creation
- Custom objects
- Workflow automation
- Ask Attio AI
- Email and calendar sync
| Feature | HubSpot Sales Hub | Attio |
|---|---|---|
| Best for | CRM sales tools with Breeze AI prospecting agents | Flexible AI-native CRM that builds itself from your data |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $44/mo |
| Free plan | Yes | Yes |
| Made by | HubSpot | Attio |
| Based in | United States | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HubSpot Sales Hub has the lower starting price: about $20 a month, against $44 for Attio.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free CRM and sales tools
- Email tracking and meetings
Starter
$20/mo
- Per seat
- Sales automation basics
- Remove HubSpot branding
Professional
$100/mo
- Per seat
- Sequences and forecasting
- Advanced pipeline automation
Enterprise
$150/mo
- Per seat, billed annually
- Advanced permissions
- Custom objects
4 plans
Free
Free
- Up to 3 seats
- Real-time contact syncing
- Automatic data enrichment
Plus
$44/mo
- Per user
- Up to 10 seats
- Private lists
- Enhanced email sending
Pro
$99/mo
- Per user
- Unlimited seats
- Call intelligence and sequences
- Advanced reporting
Enterprise
Custom
- Billed annually
- 2,500 credits per user/mo
- Custom quote
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Sales Hub
- Easy to adopt
- Free CRM to start
- Sales and marketing data together
- Professional tier is a big jump
- Onboarding fees on higher plans
Attio
- Very flexible data model
- Modern, fast interface
- Free plan
- Fewer built-in sales tools
- Price rose in 2026
Which one should you choose?
Choose HubSpot Sales Hub if you want:
- Easy to adopt
- Free CRM to start
- Sales and marketing data together
Watch out: professional tier is a big jump.
Choose Attio if you want:
- Very flexible data model
- Modern, fast interface
- Free plan
Watch out: fewer built-in sales tools.
HubSpot Sales Hub vs Attio FAQ
What is the difference between HubSpot Sales Hub and Attio?
HubSpot Sales Hub: CRM sales tools with Breeze AI prospecting agents. Attio: Flexible AI-native CRM that builds itself from your data. Both are sales tools.
Is HubSpot Sales Hub or Attio cheaper?
HubSpot Sales Hub has the lower starting price: about $20 a month, against $44 for Attio.
Do HubSpot Sales Hub and Attio have free plans?
HubSpot Sales Hub: Yes. Attio: Yes.
Who makes HubSpot Sales Hub?
HubSpot Sales Hub is made by HubSpot, based in United States.
Who makes Attio?
Attio is made by Attio, based in United Kingdom.
Which should I choose, HubSpot Sales Hub or Attio?
Choose HubSpot Sales Hub if you value easy to adopt and free crm to start. Choose Attio if you value very flexible data model and modern, fast interface.