kitio.aiAttio vs Lightfield
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Attio has the lower starting price: about $44 a month, against $89 for Lightfield.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Automatic record creation
- Custom objects
- Workflow automation
- Ask Attio AI
- Email and calendar sync
- Automatic activity capture
- Meeting recording
- Follow-up drafts
- Workflow automation
- Conversation search
| Feature | Attio | Lightfield |
|---|---|---|
| Best for | Flexible AI-native CRM that builds itself from your data | Self-updating AI CRM built around customer memory |
| Category | Sales | Sales |
| Pricing model | Freemium | Free trial |
| Starting price | $44/mo | $89/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | Attio | Lightfield |
| Based in | United Kingdom | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Workflow automation.
Pricing compared
Attio has the lower starting price: about $44 a month, against $89 for Lightfield.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 3 seats
- Real-time contact syncing
- Automatic data enrichment
Plus
$44/mo
- Per user
- Up to 10 seats
- Private lists
- Enhanced email sending
Pro
$99/mo
- Per user
- Unlimited seats
- Call intelligence and sequences
- Advanced reporting
Enterprise
Custom
- Billed annually
- 2,500 credits per user/mo
- Custom quote
3 plans
Starter
$89/mo
- Per user, up to 3 seats
- Automatic record updates
- Meeting recording and transcription
- Email, calendar and Slack sync
Pro
$999/mo, billed yearly
- Per workspace
- 5 capture seats, unlimited viewers
- Workflows and automations
- Email sequences
Growth
$1,999/mo
- Per workspace
- 10 capture seats total
- Extra workspace credits
- Multi-channel sequences
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Attio
- Very flexible data model
- Modern, fast interface
- Free plan
- Fewer built-in sales tools
- Price rose in 2026
Lightfield
- Very little setup
- Strong conversation memory
- All features in one plan
- Young product
- Fewer integrations than incumbents
Which one should you choose?
Choose Attio if you want:
- Very flexible data model
- Modern, fast interface
- Free plan
Watch out: fewer built-in sales tools.
Choose Lightfield if you want:
- Very little setup
- Strong conversation memory
- All features in one plan
Watch out: young product.
Attio vs Lightfield FAQ
What is the difference between Attio and Lightfield?
Attio: Flexible AI-native CRM that builds itself from your data. Lightfield: Self-updating AI CRM built around customer memory. Both are sales tools.
Is Attio or Lightfield cheaper?
Attio has the lower starting price: about $44 a month, against $89 for Lightfield.
Do Attio and Lightfield have free plans?
Attio: Yes. Lightfield: No, 14-day trial.
Who makes Attio?
Attio is made by Attio, based in United Kingdom.
Who makes Lightfield?
Lightfield is made by Lightfield, based in United States.
Which should I choose, Attio or Lightfield?
Choose Attio if you value very flexible data model and modern, fast interface. Choose Lightfield if you value very little setup and strong conversation memory.