kitio.aiHubSpot Service Hub vs Aide
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Service Hub has the lower starting price: about $20 a month, against $39 for Aide.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Ticketing help desk
- Breeze customer agent
- Knowledge base
- Customer portal
- Feedback surveys
- AI agent for orders and refunds
- Works in Zendesk, Gorgias and Front
- Built-in helpdesk and chat widget
- Shopify integration
- Topic tagging and routing
- Confidence rules and handoff
| Feature | HubSpot Service Hub | Aide |
|---|---|---|
| Best for | Help desk on HubSpot's CRM with an AI customer agent | AI support agent for ecommerce that resolves orders, refunds and returns |
| Category | Customer support | Customer support |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $39/mo |
| Free plan | Yes | Yes |
| Made by | HubSpot | Aide |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HubSpot Service Hub has the lower starting price: about $20 a month, against $39 for Aide.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free help desk and ticketing tools
- Live chat and shared inbox
Starter
$20/mo
- Per seat
- Help desk and ticket automation
- Remove HubSpot branding
Professional
$100/mo
- Per seat
- Customer portal and knowledge base
- Feedback surveys and SLAs
Enterprise
$150/mo
- Per seat, billed annually
- Advanced permissions and custom objects
- Skill-based routing
5 plans
Free
Free
- 150 AI replies a month
- 2 team members
- 1 store
- Powered by Aide branding
Starter
$39/mo
- 1,000 AI replies a month
- Unlimited team members
- Your own chat branding
- 1 store
Pro
$149/mo
- 4,000 AI replies a month
- Up to 3 stores
- Guided setup call
Scale
$499/mo
- 15,000 AI replies a month
- Unlimited stores
- Dedicated account lead
- 99.9% SLA
Enterprise
From $1,500/mo billed annually
- 50,000+ AI replies a month
- Custom DPA and BAA
- Named team
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Service Hub
- Shares data with HubSpot marketing and sales
- Free tools to start
- Easy for non-technical teams
- Advanced features need costly tiers
- Less depth than dedicated desks
- AI credits are limited per plan
Aide
- No seat fees on any plan
- Every feature on the free plan
- Keeps your current helpdesk
- Built mainly for ecommerce brands
- Overage fees per AI reply
- Free plan limited to 150 AI replies
Which one should you choose?
Choose HubSpot Service Hub if you want:
- Shares data with HubSpot marketing and sales
- Free tools to start
- Easy for non-technical teams
Watch out: advanced features need costly tiers.
Choose Aide if you want:
- No seat fees on any plan
- Every feature on the free plan
- Keeps your current helpdesk
Watch out: built mainly for ecommerce brands.
HubSpot Service Hub vs Aide FAQ
What is the difference between HubSpot Service Hub and Aide?
HubSpot Service Hub: Help desk on HubSpot's CRM with an AI customer agent. Aide: AI support agent for ecommerce that resolves orders, refunds and returns. Both are customer support tools.
Is HubSpot Service Hub or Aide cheaper?
HubSpot Service Hub has the lower starting price: about $20 a month, against $39 for Aide.
Do HubSpot Service Hub and Aide have free plans?
HubSpot Service Hub: Yes. Aide: Yes.
Who makes HubSpot Service Hub?
HubSpot Service Hub is made by HubSpot, based in United States.
Who makes Aide?
Aide is made by Aide.
Which should I choose, HubSpot Service Hub or Aide?
Choose HubSpot Service Hub if you value shares data with hubspot marketing and sales and free tools to start. Choose Aide if you value no seat fees on any plan and every feature on the free plan.