kitio.aiHubSpot Sales Hub vs Apollo.io
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Sales Hub has the lower starting price: about $20 a month, against $65 for Apollo.io.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Deal pipelines
- Sequences
- Breeze prospecting agent
- Calling and meetings
- Forecasting
- B2B contact database
- Email sequences
- Built-in dialer
- AI research agents
- Chrome extension
| Feature | HubSpot Sales Hub | Apollo.io |
|---|---|---|
| Best for | CRM sales tools with Breeze AI prospecting agents | B2B contact database, sequences and AI sales agents |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $65/mo |
| Free plan | Yes | Yes |
| Made by | HubSpot | Apollo.io |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
HubSpot Sales Hub has the lower starting price: about $20 a month, against $65 for Apollo.io.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free CRM and sales tools
- Email tracking and meetings
Starter
$20/mo
- Per seat
- Sales automation basics
- Remove HubSpot branding
Professional
$100/mo
- Per seat
- Sequences and forecasting
- Advanced pipeline automation
Enterprise
$150/mo
- Per seat, billed annually
- Advanced permissions
- Custom objects
4 plans
Free
Free
- Limited credits
- Email campaigns via Gmail
Basic
$65/mo
- Per seat
- Email sequencing
- Core integrations
Professional
$99/mo
- Per seat
- Higher credit limits and AI features
- Dialer and call recording
Organization
$119/mo
- Per seat, billed annually
- 3-seat minimum
- Custom reporting and SSO
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Sales Hub
- Easy to adopt
- Free CRM to start
- Sales and marketing data together
- Professional tier is a big jump
- Onboarding fees on higher plans
Apollo.io
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
- Data accuracy varies by region
- Credit limits on phone numbers
Which one should you choose?
Choose HubSpot Sales Hub if you want:
- Easy to adopt
- Free CRM to start
- Sales and marketing data together
Watch out: professional tier is a big jump.
Choose Apollo.io if you want:
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
Watch out: data accuracy varies by region.
HubSpot Sales Hub vs Apollo.io FAQ
What is the difference between HubSpot Sales Hub and Apollo.io?
HubSpot Sales Hub: CRM sales tools with Breeze AI prospecting agents. Apollo.io: B2B contact database, sequences and AI sales agents. Both are sales tools.
Is HubSpot Sales Hub or Apollo.io cheaper?
HubSpot Sales Hub has the lower starting price: about $20 a month, against $65 for Apollo.io.
Do HubSpot Sales Hub and Apollo.io have free plans?
HubSpot Sales Hub: Yes. Apollo.io: Yes.
Who makes HubSpot Sales Hub?
HubSpot Sales Hub is made by HubSpot, based in United States.
Who makes Apollo.io?
Apollo.io is made by Apollo.io, based in United States.
Which should I choose, HubSpot Sales Hub or Apollo.io?
Choose HubSpot Sales Hub if you value easy to adopt and free crm to start. Choose Apollo.io if you value lots of data for the price and free plan to start.