kitio.aiApollo.io vs RocketReach
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Apollo.io starts at $65/mo and RocketReach starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- B2B contact database
- Email sequences
- Built-in dialer
- AI research agents
- Chrome extension
- Contact search
- Chrome extension
- Bulk lookups
- API access
- CRM integrations
| Feature | Apollo.io | RocketReach |
|---|---|---|
| Best for | B2B contact database, sequences and AI sales agents | Look up emails and phone numbers for professionals |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $65/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | Apollo.io | RocketReach |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Chrome extension.
Pricing compared
Apollo.io starts at $65/mo and RocketReach starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Limited credits
- Email campaigns via Gmail
Basic
$65/mo
- Per seat
- Email sequencing
- Core integrations
Professional
$99/mo
- Per seat
- Higher credit limits and AI features
- Dialer and call recording
Organization
$119/mo
- Per seat, billed annually
- 3-seat minimum
- Custom reporting and SSO
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Apollo.io
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
- Data accuracy varies by region
- Credit limits on phone numbers
RocketReach
- Easy contact lookups
- Covers many industries
- API for developers
- Lookup credits are pricey
- Phone data needs higher plans
Which one should you choose?
Choose Apollo.io if you want:
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
Watch out: data accuracy varies by region.
Choose RocketReach if you want:
- Easy contact lookups
- Covers many industries
- API for developers
Watch out: lookup credits are pricey.
Apollo.io vs RocketReach FAQ
What is the difference between Apollo.io and RocketReach?
Apollo.io: B2B contact database, sequences and AI sales agents. RocketReach: Look up emails and phone numbers for professionals. Both are sales tools.
Is Apollo.io or RocketReach cheaper?
Apollo.io starts at $65/mo and RocketReach starts at See pricing page. Check both pricing pages for current plans.
Do Apollo.io and RocketReach have free plans?
Apollo.io: Yes. RocketReach: Yes.
Who makes Apollo.io?
Apollo.io is made by Apollo.io, based in United States.
Who makes RocketReach?
RocketReach is made by RocketReach, based in United States.
Which should I choose, Apollo.io or RocketReach?
Choose Apollo.io if you value lots of data for the price and free plan to start. Choose RocketReach if you value easy contact lookups and covers many industries.