kitio.aiApollo.io vs Lusha
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Lusha has the lower starting price: about $50 a month, against $65 for Apollo.io.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- B2B contact database
- Email sequences
- Built-in dialer
- AI research agents
- Chrome extension
- Chrome extension
- Prospecting search
- Job change alerts
- AI lead recommendations
- CRM enrichment
| Feature | Apollo.io | Lusha |
|---|---|---|
| Best for | B2B contact database, sequences and AI sales agents | Contact data and AI prospecting from a simple Chrome extension |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $65/mo | $49.90/mo |
| Free plan | Yes | Yes |
| Made by | Apollo.io | Lusha |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Chrome extension.
Pricing compared
Lusha has the lower starting price: about $50 a month, against $65 for Apollo.io.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Limited credits
- Email campaigns via Gmail
Basic
$65/mo
- Per seat
- Email sequencing
- Core integrations
Professional
$99/mo
- Per seat
- Higher credit limits and AI features
- Dialer and call recording
Organization
$119/mo
- Per seat, billed annually
- 3-seat minimum
- Custom reporting and SSO
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Apollo.io
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
- Data accuracy varies by region
- Credit limits on phone numbers
Lusha
- Very easy to use
- Good phone number coverage
- Free plan
- Phone reveals use many credits
- Credits expire
Which one should you choose?
Choose Apollo.io if you want:
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
Watch out: data accuracy varies by region.
Choose Lusha if you want:
- Very easy to use
- Good phone number coverage
- Free plan
Watch out: phone reveals use many credits.
Apollo.io vs Lusha FAQ
What is the difference between Apollo.io and Lusha?
Apollo.io: B2B contact database, sequences and AI sales agents. Lusha: Contact data and AI prospecting from a simple Chrome extension. Both are sales tools.
Is Apollo.io or Lusha cheaper?
Lusha has the lower starting price: about $50 a month, against $65 for Apollo.io.
Do Apollo.io and Lusha have free plans?
Apollo.io: Yes. Lusha: Yes.
Who makes Apollo.io?
Apollo.io is made by Apollo.io, based in United States.
Who makes Lusha?
Lusha is made by Lusha.
Which should I choose, Apollo.io or Lusha?
Choose Apollo.io if you value lots of data for the price and free plan to start. Choose Lusha if you value very easy to use and good phone number coverage.