kitio.aiHubSpot Marketing Hub vs Brevo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brevo has the lower starting price: about $9 a month, against $20 for HubSpot Marketing Hub.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email marketing
- Landing pages
- Marketing automation
- Breeze AI agents
- Attribution reporting
- Email campaigns
- Marketing automation
- Transactional email API
- WhatsApp campaigns
- Sales CRM
| Feature | HubSpot Marketing Hub | Brevo |
|---|---|---|
| Best for | Marketing automation platform with Breeze AI agents built in | Email, SMS and WhatsApp marketing priced by sends |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $9/mo |
| Free plan | Yes | Yes |
| Made by | HubSpot | Brevo |
| Based in | United States | France |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Both offer: Marketing automation.
Pricing compared
Brevo has the lower starting price: about $9 a month, against $20 for HubSpot Marketing Hub.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free marketing tools
- Forms and email marketing
- HubSpot branding
Starter
$20/mo
- Per seat
- Remove HubSpot branding
- Simple automation
Professional
$890/mo
- Includes 3 seats
- Omni-channel automation
- Campaign reporting
Enterprise
$3600/mo
- Includes 5 seats, billed annually
- Advanced reporting
- Custom objects
5 plans
Free
Free
- Up to 300 emails per day
- No credit card needed
Starter
$9/mo
- From 5,000 emails per month
- No Brevo logo
Standard
$18/mo
- Marketing automation and A/B tests
- Click heatmaps and reports
Professional
$499/mo
- From 150,000 emails per month
- WhatsApp, popups and push
- 10 seats included
Enterprise
Contact sales
- For 1M+ contacts
- Custom solutions and data control
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Marketing Hub
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
- Professional tier is a big price jump
- Contact-based pricing grows fast
Brevo
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
- Daily send cap on free plan
- Advanced plans get expensive
Which one should you choose?
Choose HubSpot Marketing Hub if you want:
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
Watch out: professional tier is a big price jump.
Choose Brevo if you want:
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
Watch out: daily send cap on free plan.
HubSpot Marketing Hub vs Brevo FAQ
What is the difference between HubSpot Marketing Hub and Brevo?
HubSpot Marketing Hub: Marketing automation platform with Breeze AI agents built in. Brevo: Email, SMS and WhatsApp marketing priced by sends. Both are marketing tools.
Is HubSpot Marketing Hub or Brevo cheaper?
Brevo has the lower starting price: about $9 a month, against $20 for HubSpot Marketing Hub.
Do HubSpot Marketing Hub and Brevo have free plans?
HubSpot Marketing Hub: Yes. Brevo: Yes.
Who makes HubSpot Marketing Hub?
HubSpot Marketing Hub is made by HubSpot, based in United States.
Who makes Brevo?
Brevo is made by Brevo, based in France.
Which should I choose, HubSpot Marketing Hub or Brevo?
Choose HubSpot Marketing Hub if you value marketing and crm data in one place and easy for non-technical teams. Choose Brevo if you value pricing by sends, not contacts and generous free plan.