kitio.aiMailchimp vs HubSpot Marketing Hub
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mailchimp has the lower starting price: about $13 a month, against $20 for HubSpot Marketing Hub.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- Email marketing
- Landing pages
- Marketing automation
- Breeze AI agents
- Attribution reporting
| Feature | Mailchimp | HubSpot Marketing Hub |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | Marketing automation platform with Breeze AI agents built in |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $13/mo | $20/mo |
| Free plan | Yes | Yes |
| Made by | Intuit | HubSpot |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Landing pages.
Pricing compared
Mailchimp has the lower starting price: about $13 a month, against $20 for HubSpot Marketing Hub.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
4 plans
Free
Free
- Free marketing tools
- Forms and email marketing
- HubSpot branding
Starter
$20/mo
- Per seat
- Remove HubSpot branding
- Simple automation
Professional
$890/mo
- Includes 3 seats
- Omni-channel automation
- Campaign reporting
Enterprise
$3600/mo
- Includes 5 seats, billed annually
- Advanced reporting
- Custom objects
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
HubSpot Marketing Hub
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
- Professional tier is a big price jump
- Contact-based pricing grows fast
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose HubSpot Marketing Hub if you want:
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
Watch out: professional tier is a big price jump.
Mailchimp vs HubSpot Marketing Hub FAQ
What is the difference between Mailchimp and HubSpot Marketing Hub?
Mailchimp: Email marketing and automation with Intuit Assist AI. HubSpot Marketing Hub: Marketing automation platform with Breeze AI agents built in. Both are marketing tools.
Is Mailchimp or HubSpot Marketing Hub cheaper?
Mailchimp has the lower starting price: about $13 a month, against $20 for HubSpot Marketing Hub.
Do Mailchimp and HubSpot Marketing Hub have free plans?
Mailchimp: Yes. HubSpot Marketing Hub: Yes.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes HubSpot Marketing Hub?
HubSpot Marketing Hub is made by HubSpot, based in United States.
Which should I choose, Mailchimp or HubSpot Marketing Hub?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose HubSpot Marketing Hub if you value marketing and crm data in one place and easy for non-technical teams.