kitio.aiMailchimp vs Brevo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brevo has the lower starting price: about $9 a month, against $13 for Mailchimp.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- Email campaigns
- Marketing automation
- Transactional email API
- WhatsApp campaigns
- Sales CRM
| Feature | Mailchimp | Brevo |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | Email, SMS and WhatsApp marketing priced by sends |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $13/mo | $9/mo |
| Free plan | Yes | Yes |
| Made by | Intuit | Brevo |
| Based in | United States | France |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Brevo has the lower starting price: about $9 a month, against $13 for Mailchimp.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
5 plans
Free
Free
- Up to 300 emails per day
- No credit card needed
Starter
$9/mo
- From 5,000 emails per month
- No Brevo logo
Standard
$18/mo
- Marketing automation and A/B tests
- Click heatmaps and reports
Professional
$499/mo
- From 150,000 emails per month
- WhatsApp, popups and push
- 10 seats included
Enterprise
Contact sales
- For 1M+ contacts
- Custom solutions and data control
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
Brevo
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
- Daily send cap on free plan
- Advanced plans get expensive
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose Brevo if you want:
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
Watch out: daily send cap on free plan.
Mailchimp vs Brevo FAQ
What is the difference between Mailchimp and Brevo?
Mailchimp: Email marketing and automation with Intuit Assist AI. Brevo: Email, SMS and WhatsApp marketing priced by sends. Both are marketing tools.
Is Mailchimp or Brevo cheaper?
Brevo has the lower starting price: about $9 a month, against $13 for Mailchimp.
Do Mailchimp and Brevo have free plans?
Mailchimp: Yes. Brevo: Yes.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes Brevo?
Brevo is made by Brevo, based in France.
Which should I choose, Mailchimp or Brevo?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose Brevo if you value pricing by sends, not contacts and generous free plan.