kitio.aiBrevo vs ActiveCampaign
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brevo has the lower starting price: about $9 a month, against $19 for ActiveCampaign.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email campaigns
- Marketing automation
- Transactional email API
- WhatsApp campaigns
- Sales CRM
- Automation builder
- AI email writing
- Predictive sending
- Sales CRM
- 900+ integrations
| Feature | Brevo | ActiveCampaign |
|---|---|---|
| Best for | Email, SMS and WhatsApp marketing priced by sends | Email marketing and automation with Active Intelligence AI |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $9/mo | $19/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | Brevo | ActiveCampaign |
| Based in | France | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Sales CRM.
Pricing compared
Brevo has the lower starting price: about $9 a month, against $19 for ActiveCampaign.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Up to 300 emails per day
- No credit card needed
Starter
$9/mo
- From 5,000 emails per month
- No Brevo logo
Standard
$18/mo
- Marketing automation and A/B tests
- Click heatmaps and reports
Professional
$499/mo
- From 150,000 emails per month
- WhatsApp, popups and push
- 10 seats included
Enterprise
Contact sales
- For 1M+ contacts
- Custom solutions and data control
4 plans
Starter
$19/mo
- From 1,000 contacts
- Email marketing and automations
Plus
$59/mo
- From 1,000 contacts
- Landing pages and forms
- CRM integrations
Pro
$99/mo
- From 1,000 contacts
- Predictive sending and attribution
- Split automations
Enterprise
$174/mo
- From 1,000 contacts
- Custom reporting and objects
- Dedicated support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brevo
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
- Daily send cap on free plan
- Advanced plans get expensive
ActiveCampaign
- Powerful automations
- AI builds workflows from prompts
- Large integration library
- Steep price at higher contact counts
- Learning curve for complex flows
Which one should you choose?
Choose Brevo if you want:
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
Watch out: daily send cap on free plan.
Choose ActiveCampaign if you want:
- Powerful automations
- AI builds workflows from prompts
- Large integration library
Watch out: steep price at higher contact counts.
Brevo vs ActiveCampaign FAQ
What is the difference between Brevo and ActiveCampaign?
Brevo: Email, SMS and WhatsApp marketing priced by sends. ActiveCampaign: Email marketing and automation with Active Intelligence AI. Both are marketing tools.
Is Brevo or ActiveCampaign cheaper?
Brevo has the lower starting price: about $9 a month, against $19 for ActiveCampaign.
Do Brevo and ActiveCampaign have free plans?
Brevo: Yes. ActiveCampaign: No, 14-day trial.
Who makes Brevo?
Brevo is made by Brevo, based in France.
Who makes ActiveCampaign?
ActiveCampaign is made by ActiveCampaign, based in United States.
Which should I choose, Brevo or ActiveCampaign?
Choose Brevo if you value pricing by sends, not contacts and generous free plan. Choose ActiveCampaign if you value powerful automations and ai builds workflows from prompts.