kitio.aiHubSpot Marketing Hub vs Kit
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Marketing Hub has the lower starting price: about $20 a month, against $39 for Kit.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email marketing
- Landing pages
- Marketing automation
- Breeze AI agents
- Attribution reporting
- Visual automations
- Landing pages and forms
- Creator Network
- Digital product sales
- AI writing tools
| Feature | HubSpot Marketing Hub | Kit |
|---|---|---|
| Best for | Marketing automation platform with Breeze AI agents built in | Email marketing for creators, formerly ConvertKit |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $39/mo |
| Free plan | Yes | Yes |
| Made by | HubSpot | Kit |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HubSpot Marketing Hub has the lower starting price: about $20 a month, against $39 for Kit.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free marketing tools
- Forms and email marketing
- HubSpot branding
Starter
$20/mo
- Per seat
- Remove HubSpot branding
- Simple automation
Professional
$890/mo
- Includes 3 seats
- Omni-channel automation
- Campaign reporting
Enterprise
$3600/mo
- Includes 5 seats, billed annually
- Advanced reporting
- Custom objects
3 plans
Newsletter
Free
- Up to 10,000 subscribers
- Broadcasts, forms and landing pages
Creator
$39/mo
- Starting price for 1,000 subscribers
- Sequences and automations
Creator Pro
$79/mo
- Starting price for 1,000 subscribers
- Advanced reporting and features
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Marketing Hub
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
- Professional tier is a big price jump
- Contact-based pricing grows fast
Kit
- Generous free plan
- Built for creators
- Simple automations
- Sequences need a paid plan
- Fewer design options
Which one should you choose?
Choose HubSpot Marketing Hub if you want:
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
Watch out: professional tier is a big price jump.
Choose Kit if you want:
- Generous free plan
- Built for creators
- Simple automations
Watch out: sequences need a paid plan.
HubSpot Marketing Hub vs Kit FAQ
What is the difference between HubSpot Marketing Hub and Kit?
HubSpot Marketing Hub: Marketing automation platform with Breeze AI agents built in. Kit: Email marketing for creators, formerly ConvertKit. Both are marketing tools.
Is HubSpot Marketing Hub or Kit cheaper?
HubSpot Marketing Hub has the lower starting price: about $20 a month, against $39 for Kit.
Do HubSpot Marketing Hub and Kit have free plans?
HubSpot Marketing Hub: Yes. Kit: Yes.
Who makes HubSpot Marketing Hub?
HubSpot Marketing Hub is made by HubSpot, based in United States.
Who makes Kit?
Kit is made by Kit, based in United States.
Which should I choose, HubSpot Marketing Hub or Kit?
Choose HubSpot Marketing Hub if you value marketing and crm data in one place and easy for non-technical teams. Choose Kit if you value generous free plan and built for creators.