kitio.aiBrevo vs Omnisend
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brevo has the lower starting price: about $9 a month, against $16 for Omnisend.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email campaigns
- Marketing automation
- Transactional email API
- WhatsApp campaigns
- Sales CRM
- Ecommerce automations
- AI email writer
- Signup forms and popups
- Product recommendations
- Revenue reports
| Feature | Brevo | Omnisend |
|---|---|---|
| Best for | Email, SMS and WhatsApp marketing priced by sends | Ecommerce email and SMS marketing with AI content tools |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $9/mo | $16/mo |
| Free plan | Yes | Yes |
| Made by | Brevo | Omnisend |
| Based in | France | Lithuania |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Brevo has the lower starting price: about $9 a month, against $16 for Omnisend.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Up to 300 emails per day
- No credit card needed
Starter
$9/mo
- From 5,000 emails per month
- No Brevo logo
Standard
$18/mo
- Marketing automation and A/B tests
- Click heatmaps and reports
Professional
$499/mo
- From 150,000 emails per month
- WhatsApp, popups and push
- 10 seats included
Enterprise
Contact sales
- For 1M+ contacts
- Custom solutions and data control
3 plans
Free
Free
- 250 contacts
- 500 emails per month
- 500 web push notifications
Standard
$16/mo
- 500 contacts (price scales)
- 6,000 emails per month
- Unlimited web push
- Omnisend Agent: forms and chat
Pro
$59/mo
- 2,500 contacts (price scales)
- Unlimited emails
- SMS from $0.007
- Advanced reporting
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brevo
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
- Daily send cap on free plan
- Advanced plans get expensive
Omnisend
- Easy ecommerce setup
- Good value versus Klaviyo
- Responsive support
- Fewer advanced analytics
- SMS costs extra in some regions
Which one should you choose?
Choose Brevo if you want:
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
Watch out: daily send cap on free plan.
Choose Omnisend if you want:
- Easy ecommerce setup
- Good value versus Klaviyo
- Responsive support
Watch out: fewer advanced analytics.
Brevo vs Omnisend FAQ
What is the difference between Brevo and Omnisend?
Brevo: Email, SMS and WhatsApp marketing priced by sends. Omnisend: Ecommerce email and SMS marketing with AI content tools. Both are marketing tools.
Is Brevo or Omnisend cheaper?
Brevo has the lower starting price: about $9 a month, against $16 for Omnisend.
Do Brevo and Omnisend have free plans?
Brevo: Yes. Omnisend: Yes.
Who makes Brevo?
Brevo is made by Brevo, based in France.
Who makes Omnisend?
Omnisend is made by Omnisend, based in Lithuania.
Which should I choose, Brevo or Omnisend?
Choose Brevo if you value pricing by sends, not contacts and generous free plan. Choose Omnisend if you value easy ecommerce setup and good value versus klaviyo.