kitio.aiKlaviyo vs HubSpot Marketing Hub
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Klaviyo starts at $20/mo and HubSpot Marketing Hub starts at $20/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- Email marketing
- Landing pages
- Marketing automation
- Breeze AI agents
- Attribution reporting
| Feature | Klaviyo | HubSpot Marketing Hub |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | Marketing automation platform with Breeze AI agents built in |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $20/mo |
| Free plan | Yes | Yes |
| Made by | Klaviyo | HubSpot |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Klaviyo starts at $20/mo and HubSpot Marketing Hub starts at $20/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
4 plans
Free
Free
- Free marketing tools
- Forms and email marketing
- HubSpot branding
Starter
$20/mo
- Per seat
- Remove HubSpot branding
- Simple automation
Professional
$890/mo
- Includes 3 seats
- Omni-channel automation
- Campaign reporting
Enterprise
$3600/mo
- Includes 5 seats, billed annually
- Advanced reporting
- Custom objects
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
HubSpot Marketing Hub
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
- Professional tier is a big price jump
- Contact-based pricing grows fast
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose HubSpot Marketing Hub if you want:
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
Watch out: professional tier is a big price jump.
Klaviyo vs HubSpot Marketing Hub FAQ
What is the difference between Klaviyo and HubSpot Marketing Hub?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. HubSpot Marketing Hub: Marketing automation platform with Breeze AI agents built in. Both are marketing tools.
Is Klaviyo or HubSpot Marketing Hub cheaper?
Klaviyo starts at $20/mo and HubSpot Marketing Hub starts at $20/mo. Check both pricing pages for current plans.
Do Klaviyo and HubSpot Marketing Hub have free plans?
Klaviyo: Yes. HubSpot Marketing Hub: Yes.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes HubSpot Marketing Hub?
HubSpot Marketing Hub is made by HubSpot, based in United States.
Which should I choose, Klaviyo or HubSpot Marketing Hub?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose HubSpot Marketing Hub if you value marketing and crm data in one place and easy for non-technical teams.