kitio.aiKlaviyo vs Brevo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brevo has the lower starting price: about $9 a month, against $20 for Klaviyo.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- Email campaigns
- Marketing automation
- Transactional email API
- WhatsApp campaigns
- Sales CRM
| Feature | Klaviyo | Brevo |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | Email, SMS and WhatsApp marketing priced by sends |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $9/mo |
| Free plan | Yes | Yes |
| Made by | Klaviyo | Brevo |
| Based in | United States | France |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Brevo has the lower starting price: about $9 a month, against $20 for Klaviyo.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
5 plans
Free
Free
- Up to 300 emails per day
- No credit card needed
Starter
$9/mo
- From 5,000 emails per month
- No Brevo logo
Standard
$18/mo
- Marketing automation and A/B tests
- Click heatmaps and reports
Professional
$499/mo
- From 150,000 emails per month
- WhatsApp, popups and push
- 10 seats included
Enterprise
Contact sales
- For 1M+ contacts
- Custom solutions and data control
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
Brevo
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
- Daily send cap on free plan
- Advanced plans get expensive
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose Brevo if you want:
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
Watch out: daily send cap on free plan.
Klaviyo vs Brevo FAQ
What is the difference between Klaviyo and Brevo?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. Brevo: Email, SMS and WhatsApp marketing priced by sends. Both are marketing tools.
Is Klaviyo or Brevo cheaper?
Brevo has the lower starting price: about $9 a month, against $20 for Klaviyo.
Do Klaviyo and Brevo have free plans?
Klaviyo: Yes. Brevo: Yes.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes Brevo?
Brevo is made by Brevo, based in France.
Which should I choose, Klaviyo or Brevo?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose Brevo if you value pricing by sends, not contacts and generous free plan.