kitio.aiHubSpot Marketing Hub vs ActiveCampaign
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ActiveCampaign has the lower starting price: about $19 a month, against $20 for HubSpot Marketing Hub.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email marketing
- Landing pages
- Marketing automation
- Breeze AI agents
- Attribution reporting
- Automation builder
- AI email writing
- Predictive sending
- Sales CRM
- 900+ integrations
| Feature | HubSpot Marketing Hub | ActiveCampaign |
|---|---|---|
| Best for | Marketing automation platform with Breeze AI agents built in | Email marketing and automation with Active Intelligence AI |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $20/mo | $19/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | HubSpot | ActiveCampaign |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
ActiveCampaign has the lower starting price: about $19 a month, against $20 for HubSpot Marketing Hub.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free marketing tools
- Forms and email marketing
- HubSpot branding
Starter
$20/mo
- Per seat
- Remove HubSpot branding
- Simple automation
Professional
$890/mo
- Includes 3 seats
- Omni-channel automation
- Campaign reporting
Enterprise
$3600/mo
- Includes 5 seats, billed annually
- Advanced reporting
- Custom objects
4 plans
Starter
$19/mo
- From 1,000 contacts
- Email marketing and automations
Plus
$59/mo
- From 1,000 contacts
- Landing pages and forms
- CRM integrations
Pro
$99/mo
- From 1,000 contacts
- Predictive sending and attribution
- Split automations
Enterprise
$174/mo
- From 1,000 contacts
- Custom reporting and objects
- Dedicated support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Marketing Hub
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
- Professional tier is a big price jump
- Contact-based pricing grows fast
ActiveCampaign
- Powerful automations
- AI builds workflows from prompts
- Large integration library
- Steep price at higher contact counts
- Learning curve for complex flows
Which one should you choose?
Choose HubSpot Marketing Hub if you want:
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
Watch out: professional tier is a big price jump.
Choose ActiveCampaign if you want:
- Powerful automations
- AI builds workflows from prompts
- Large integration library
Watch out: steep price at higher contact counts.
HubSpot Marketing Hub vs ActiveCampaign FAQ
What is the difference between HubSpot Marketing Hub and ActiveCampaign?
HubSpot Marketing Hub: Marketing automation platform with Breeze AI agents built in. ActiveCampaign: Email marketing and automation with Active Intelligence AI. Both are marketing tools.
Is HubSpot Marketing Hub or ActiveCampaign cheaper?
ActiveCampaign has the lower starting price: about $19 a month, against $20 for HubSpot Marketing Hub.
Do HubSpot Marketing Hub and ActiveCampaign have free plans?
HubSpot Marketing Hub: Yes. ActiveCampaign: No, 14-day trial.
Who makes HubSpot Marketing Hub?
HubSpot Marketing Hub is made by HubSpot, based in United States.
Who makes ActiveCampaign?
ActiveCampaign is made by ActiveCampaign, based in United States.
Which should I choose, HubSpot Marketing Hub or ActiveCampaign?
Choose HubSpot Marketing Hub if you value marketing and crm data in one place and easy for non-technical teams. Choose ActiveCampaign if you value powerful automations and ai builds workflows from prompts.