kitio.aiBrevo vs Kit
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brevo has the lower starting price: about $9 a month, against $39 for Kit.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email campaigns
- Marketing automation
- Transactional email API
- WhatsApp campaigns
- Sales CRM
- Visual automations
- Landing pages and forms
- Creator Network
- Digital product sales
- AI writing tools
| Feature | Brevo | Kit |
|---|---|---|
| Best for | Email, SMS and WhatsApp marketing priced by sends | Email marketing for creators, formerly ConvertKit |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $9/mo | $39/mo |
| Free plan | Yes | Yes |
| Made by | Brevo | Kit |
| Based in | France | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Brevo has the lower starting price: about $9 a month, against $39 for Kit.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Up to 300 emails per day
- No credit card needed
Starter
$9/mo
- From 5,000 emails per month
- No Brevo logo
Standard
$18/mo
- Marketing automation and A/B tests
- Click heatmaps and reports
Professional
$499/mo
- From 150,000 emails per month
- WhatsApp, popups and push
- 10 seats included
Enterprise
Contact sales
- For 1M+ contacts
- Custom solutions and data control
3 plans
Newsletter
Free
- Up to 10,000 subscribers
- Broadcasts, forms and landing pages
Creator
$39/mo
- Starting price for 1,000 subscribers
- Sequences and automations
Creator Pro
$79/mo
- Starting price for 1,000 subscribers
- Advanced reporting and features
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brevo
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
- Daily send cap on free plan
- Advanced plans get expensive
Kit
- Generous free plan
- Built for creators
- Simple automations
- Sequences need a paid plan
- Fewer design options
Which one should you choose?
Choose Brevo if you want:
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
Watch out: daily send cap on free plan.
Choose Kit if you want:
- Generous free plan
- Built for creators
- Simple automations
Watch out: sequences need a paid plan.
Brevo vs Kit FAQ
What is the difference between Brevo and Kit?
Brevo: Email, SMS and WhatsApp marketing priced by sends. Kit: Email marketing for creators, formerly ConvertKit. Both are marketing tools.
Is Brevo or Kit cheaper?
Brevo has the lower starting price: about $9 a month, against $39 for Kit.
Do Brevo and Kit have free plans?
Brevo: Yes. Kit: Yes.
Who makes Brevo?
Brevo is made by Brevo, based in France.
Who makes Kit?
Kit is made by Kit, based in United States.
Which should I choose, Brevo or Kit?
Choose Brevo if you value pricing by sends, not contacts and generous free plan. Choose Kit if you value generous free plan and built for creators.