kitio.aiKlaviyo vs Kit
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Klaviyo has the lower starting price: about $20 a month, against $39 for Kit.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- Visual automations
- Landing pages and forms
- Creator Network
- Digital product sales
- AI writing tools
| Feature | Klaviyo | Kit |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | Email marketing for creators, formerly ConvertKit |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $39/mo |
| Free plan | Yes | Yes |
| Made by | Klaviyo | Kit |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Klaviyo has the lower starting price: about $20 a month, against $39 for Kit.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
3 plans
Newsletter
Free
- Up to 10,000 subscribers
- Broadcasts, forms and landing pages
Creator
$39/mo
- Starting price for 1,000 subscribers
- Sequences and automations
Creator Pro
$79/mo
- Starting price for 1,000 subscribers
- Advanced reporting and features
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
Kit
- Generous free plan
- Built for creators
- Simple automations
- Sequences need a paid plan
- Fewer design options
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose Kit if you want:
- Generous free plan
- Built for creators
- Simple automations
Watch out: sequences need a paid plan.
Klaviyo vs Kit FAQ
What is the difference between Klaviyo and Kit?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. Kit: Email marketing for creators, formerly ConvertKit. Both are marketing tools.
Is Klaviyo or Kit cheaper?
Klaviyo has the lower starting price: about $20 a month, against $39 for Kit.
Do Klaviyo and Kit have free plans?
Klaviyo: Yes. Kit: Yes.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes Kit?
Kit is made by Kit, based in United States.
Which should I choose, Klaviyo or Kit?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose Kit if you value generous free plan and built for creators.