kitio.aiMailchimp vs Kit
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mailchimp has the lower starting price: about $13 a month, against $39 for Kit.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- Visual automations
- Landing pages and forms
- Creator Network
- Digital product sales
- AI writing tools
| Feature | Mailchimp | Kit |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | Email marketing for creators, formerly ConvertKit |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $13/mo | $39/mo |
| Free plan | Yes | Yes |
| Made by | Intuit | Kit |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Mailchimp has the lower starting price: about $13 a month, against $39 for Kit.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
3 plans
Newsletter
Free
- Up to 10,000 subscribers
- Broadcasts, forms and landing pages
Creator
$39/mo
- Starting price for 1,000 subscribers
- Sequences and automations
Creator Pro
$79/mo
- Starting price for 1,000 subscribers
- Advanced reporting and features
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
Kit
- Generous free plan
- Built for creators
- Simple automations
- Sequences need a paid plan
- Fewer design options
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose Kit if you want:
- Generous free plan
- Built for creators
- Simple automations
Watch out: sequences need a paid plan.
Mailchimp vs Kit FAQ
What is the difference between Mailchimp and Kit?
Mailchimp: Email marketing and automation with Intuit Assist AI. Kit: Email marketing for creators, formerly ConvertKit. Both are marketing tools.
Is Mailchimp or Kit cheaper?
Mailchimp has the lower starting price: about $13 a month, against $39 for Kit.
Do Mailchimp and Kit have free plans?
Mailchimp: Yes. Kit: Yes.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes Kit?
Kit is made by Kit, based in United States.
Which should I choose, Mailchimp or Kit?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose Kit if you value generous free plan and built for creators.