Kit vs Iterable
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Kit starts at $39/mo and Iterable starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Visual automations
- Landing pages and forms
- Creator Network
- Digital product sales
- AI writing tools
- Journey builder
- Predictive goals
- Send-time optimization
- AI copy assistance
- Data integrations
| Feature | Kit | Iterable |
|---|---|---|
| Best for | Email marketing for creators, formerly ConvertKit | Cross-channel marketing platform with predictive AI tools |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $39/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Kit | Iterable |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Kit starts at $39/mo and Iterable starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Newsletter
Free
- Up to 10,000 subscribers
- Broadcasts, forms and landing pages
Creator
$39/mo
- Starting price for 1,000 subscribers
- Sequences and automations
Creator Pro
$79/mo
- Starting price for 1,000 subscribers
- Advanced reporting and features
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Kit
- Generous free plan
- Built for creators
- Simple automations
- Sequences need a paid plan
- Fewer design options
Iterable
- Flexible journey building
- Good AI optimization
- Many channels
- Enterprise pricing
- Needs data engineering support
Which one should you choose?
Choose Kit if you want:
- Generous free plan
- Built for creators
- Simple automations
Watch out: sequences need a paid plan.
Choose Iterable if you want:
- Flexible journey building
- Good AI optimization
- Many channels
Watch out: enterprise pricing.
Kit vs Iterable FAQ
What is the difference between Kit and Iterable?
Kit: Email marketing for creators, formerly ConvertKit. Iterable: Cross-channel marketing platform with predictive AI tools. Both are marketing tools.
Is Kit or Iterable cheaper?
Kit starts at $39/mo and Iterable starts at See pricing page. Check both pricing pages for current plans.
Do Kit and Iterable have free plans?
Kit: Yes. Iterable: No.
Who makes Kit?
Kit is made by Kit, based in United States.
Who makes Iterable?
Iterable is made by Iterable, based in United States.
Which should I choose, Kit or Iterable?
Choose Kit if you value generous free plan and built for creators. Choose Iterable if you value flexible journey building and good ai optimization.