kitio.aiTrueROAS vs Infinity
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. TrueROAS starts at $39/mo and Infinity starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Server-side tracking
- Order-matched attribution
- Conversions sent to Meta and Google
- Weekly AI report
- AI chat on your data
- MCP integration
- Call tracking to keyword level
- AI conversation analytics
- Call outcome classification
- Ad platform bidding feedback
- Call recording
- CRM revenue matching
| Feature | TrueROAS | Infinity |
|---|---|---|
| Best for | Ad attribution for Shopify with server-side tracking and AI reports | Call tracking and AI conversation analytics for marketing teams |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $39/mo | See pricing page |
| Free plan | Yes | No |
| Made by | TrueROAS | Infinity Tracking |
| Based in | – | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
TrueROAS starts at $39/mo and Infinity starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Stores under $10k monthly revenue
Basic
$149/mo at $40k–$100k revenue
- Weekly AI report and AI chat
- Ads Manager and Creative Lab
- CAPI add-on at $49 a month
Pro
$299/mo at $40k–$100k revenue
- CAPI included for 1 store
- LTV, product and journey reports
- MCP integration
Premium
$799/mo at $40k–$100k revenue
- CAPI for up to 3 stores
- Custom attribution model
- Monthly strategist call
3 plans
Starter
From £349/mo
- 1,000 calls a month
- 30 tracking numbers
- Ad and GA4 integrations
- Call recording
Growth
From £1,495/mo
- 5,000 calls a month
- 250 tracking numbers
- Up to 10 locations or brands
- IVR call menus
Pro
From £2,500/mo
- 10,000 calls a month
- 1,000 tracking numbers
- Salesforce or HubSpot sync
- Smart Match revenue linking
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
TrueROAS
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
- Price rises with store revenue
- Conversions API is an add-on on Basic
- Built for Shopify and WooCommerce
Infinity
- Links phone calls to ad spend
- Feeds call outcomes into ad bidding
- Integrates with Google, Meta and GA4
- Entry plan starts at hundreds per month
- Priced in GBP on the UK site
- Aimed at larger marketing teams
Which one should you choose?
Choose TrueROAS if you want:
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
Watch out: price rises with store revenue.
Choose Infinity if you want:
- Links phone calls to ad spend
- Feeds call outcomes into ad bidding
- Integrates with Google, Meta and GA4
Watch out: entry plan starts at hundreds per month.
TrueROAS vs Infinity FAQ
What is the difference between TrueROAS and Infinity?
TrueROAS: Ad attribution for Shopify with server-side tracking and AI reports. Infinity: Call tracking and AI conversation analytics for marketing teams. Both are marketing tools.
Is TrueROAS or Infinity cheaper?
TrueROAS starts at $39/mo and Infinity starts at See pricing page. Check both pricing pages for current plans.
Do TrueROAS and Infinity have free plans?
TrueROAS: Yes. Infinity: No.
Who makes TrueROAS?
TrueROAS is made by TrueROAS.
Who makes Infinity?
Infinity is made by Infinity Tracking, based in United Kingdom.
Which should I choose, TrueROAS or Infinity?
Choose TrueROAS if you value free for smaller stores and attribution checked against real orders. Choose Infinity if you value links phone calls to ad spend and feeds call outcomes into ad bidding.