kitio.aiInfinity vs BooleanMaths
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Infinity starts at See pricing page and BooleanMaths starts at $99/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Call tracking to keyword level
- AI conversation analytics
- Call outcome classification
- Ad platform bidding feedback
- Call recording
- CRM revenue matching
- Multi-touch attribution
- Enhanced CAPI for Meta and Google
- Post-purchase surveys
- AI creative analytics
- WhatsApp retention campaigns
- MCP for agents
| Feature | Infinity | BooleanMaths |
|---|---|---|
| Best for | Call tracking and AI conversation analytics for marketing teams | AI marketing attribution and server-side tracking for Shopify brands |
| Category | Marketing | Marketing |
| Pricing model | Paid | Free trial |
| Starting price | See pricing page | $99/mo |
| Free plan | No | No, 14-day trial |
| Made by | Infinity Tracking | BooleanMaths |
| Based in | United Kingdom | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Infinity starts at See pricing page and BooleanMaths starts at $99/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Starter
From £349/mo
- 1,000 calls a month
- 30 tracking numbers
- Ad and GA4 integrations
- Call recording
Growth
From £1,495/mo
- 5,000 calls a month
- 250 tracking numbers
- Up to 10 locations or brands
- IVR call menus
Pro
From £2,500/mo
- 10,000 calls a month
- 1,000 tracking numbers
- Salesforce or HubSpot sync
- Smart Match revenue linking
3 plans
Startup
$99/mo
- Up to 3,000 orders a month
- Multi-touch attribution
- Enhanced CAPI
- AI recommendations
Pro
$199/mo
- Up to 7,500 orders a month
- WhatsApp retention campaigns
- AI creative analytics
Business
$399/mo
- Up to 18,000 orders a month
- Marketing mix modeling
- Priority support and SLA
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Infinity
- Links phone calls to ad spend
- Feeds call outcomes into ad bidding
- Integrates with Google, Meta and GA4
- Entry plan starts at hundreds per month
- Priced in GBP on the UK site
- Aimed at larger marketing teams
BooleanMaths
- Recovers data from third-party checkouts
- Combines attribution with surveys
- 14-day trial with full support
- Only works with Shopify
- Priced by monthly order volume
- Marketing mix modeling needs the top plan
Which one should you choose?
Choose Infinity if you want:
- Links phone calls to ad spend
- Feeds call outcomes into ad bidding
- Integrates with Google, Meta and GA4
Watch out: entry plan starts at hundreds per month.
Choose BooleanMaths if you want:
- Recovers data from third-party checkouts
- Combines attribution with surveys
- 14-day trial with full support
Watch out: only works with shopify.
Infinity vs BooleanMaths FAQ
What is the difference between Infinity and BooleanMaths?
Infinity: Call tracking and AI conversation analytics for marketing teams. BooleanMaths: AI marketing attribution and server-side tracking for Shopify brands. Both are marketing tools.
Is Infinity or BooleanMaths cheaper?
Infinity starts at See pricing page and BooleanMaths starts at $99/mo. Check both pricing pages for current plans.
Do Infinity and BooleanMaths have free plans?
Infinity: No. BooleanMaths: No, 14-day trial.
Who makes Infinity?
Infinity is made by Infinity Tracking, based in United Kingdom.
Who makes BooleanMaths?
BooleanMaths is made by BooleanMaths.
Which should I choose, Infinity or BooleanMaths?
Choose Infinity if you value links phone calls to ad spend and feeds call outcomes into ad bidding. Choose BooleanMaths if you value recovers data from third-party checkouts and combines attribution with surveys.