kitio.aiAdwisely vs TrueROAS
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. TrueROAS has the lower starting price: about $39 a month, against $49 for Adwisely.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI Meta ad campaigns
- AI Google ad campaigns
- Prospecting and retargeting
- Human ad experts
- Shopify, BigCommerce and WooCommerce
- Server-side tracking
- Order-matched attribution
- Conversions sent to Meta and Google
- Weekly AI report
- AI chat on your data
- MCP integration
| Feature | Adwisely | TrueROAS |
|---|---|---|
| Best for | AI-run Meta and Google ad campaigns for Shopify stores | Ad attribution for Shopify with server-side tracking and AI reports |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $49/mo | $39/mo |
| Free plan | No, 7-day trial | Yes |
| Made by | Adwisely | TrueROAS |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
TrueROAS has the lower starting price: about $39 a month, against $49 for Adwisely.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Self-Serve
$49/mo
- Minimum monthly fee
- Fully automated campaigns
Concierge
$249/mo
- 10% of ad spend, $249 minimum
- Capped at $3,250 a month
- 10 expert hours monthly
4 plans
Free
Free
- Stores under $10k monthly revenue
Basic
$149/mo at $40k–$100k revenue
- Weekly AI report and AI chat
- Ads Manager and Creative Lab
- CAPI add-on at $49 a month
Pro
$299/mo at $40k–$100k revenue
- CAPI included for 1 store
- LTV, product and journey reports
- MCP integration
Premium
$799/mo at $40k–$100k revenue
- CAPI for up to 3 stores
- Custom attribution model
- Monthly strategist call
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Adwisely
- Covers Meta and Google together
- Fees capped at $3,250 a month
- Experts available on Concierge
- Best for stores already selling $10k+
- Concierge takes a share of ad spend
- Limited to Meta and Google
TrueROAS
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
- Price rises with store revenue
- Conversions API is an add-on on Basic
- Built for Shopify and WooCommerce
Which one should you choose?
Choose Adwisely if you want:
- Covers Meta and Google together
- Fees capped at $3,250 a month
- Experts available on Concierge
Watch out: best for stores already selling $10k+.
Choose TrueROAS if you want:
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
Watch out: price rises with store revenue.
Adwisely vs TrueROAS FAQ
What is the difference between Adwisely and TrueROAS?
Adwisely: AI-run Meta and Google ad campaigns for Shopify stores. TrueROAS: Ad attribution for Shopify with server-side tracking and AI reports. Both are marketing tools.
Is Adwisely or TrueROAS cheaper?
TrueROAS has the lower starting price: about $39 a month, against $49 for Adwisely.
Do Adwisely and TrueROAS have free plans?
Adwisely: No, 7-day trial. TrueROAS: Yes.
Who makes Adwisely?
Adwisely is made by Adwisely.
Who makes TrueROAS?
TrueROAS is made by TrueROAS.
Which should I choose, Adwisely or TrueROAS?
Choose Adwisely if you value covers meta and google together and fees capped at $3,250 a month. Choose TrueROAS if you value free for smaller stores and attribution checked against real orders.