kitio.aiInfinity vs CX Score
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Infinity starts at See pricing page and CX Score starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Call tracking to keyword level
- AI conversation analytics
- Call outcome classification
- Ad platform bidding feedback
- Call recording
- CRM revenue matching
- AI campaign strategies
- Cross-channel budget allocation
- Incremental attribution
- Dynamic segmentation
- SEO insights
| Feature | Infinity | CX Score |
|---|---|---|
| Best for | Call tracking and AI conversation analytics for marketing teams | AI campaign operations that plan, test and optimize omnichannel ads |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Infinity Tracking | CX Score |
| Based in | United Kingdom | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Infinity starts at See pricing page and CX Score starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Starter
From £349/mo
- 1,000 calls a month
- 30 tracking numbers
- Ad and GA4 integrations
- Call recording
Growth
From £1,495/mo
- 5,000 calls a month
- 250 tracking numbers
- Up to 10 locations or brands
- IVR call menus
Pro
From £2,500/mo
- 10,000 calls a month
- 1,000 tracking numbers
- Salesforce or HubSpot sync
- Smart Match revenue linking
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Infinity
- Links phone calls to ad spend
- Feeds call outcomes into ad bidding
- Integrates with Google, Meta and GA4
- Entry plan starts at hundreds per month
- Priced in GBP on the UK site
- Aimed at larger marketing teams
CX Score
- Covers planning through measurement
- Adjusts campaigns automatically
- Plugs into existing tools
- No public pricing
- Demo needed to start
- Claims are hard to verify before buying
Which one should you choose?
Choose Infinity if you want:
- Links phone calls to ad spend
- Feeds call outcomes into ad bidding
- Integrates with Google, Meta and GA4
Watch out: entry plan starts at hundreds per month.
Choose CX Score if you want:
- Covers planning through measurement
- Adjusts campaigns automatically
- Plugs into existing tools
Watch out: no public pricing.
Infinity vs CX Score FAQ
What is the difference between Infinity and CX Score?
Infinity: Call tracking and AI conversation analytics for marketing teams. CX Score: AI campaign operations that plan, test and optimize omnichannel ads. Both are marketing tools.
Is Infinity or CX Score cheaper?
Infinity starts at See pricing page and CX Score starts at See pricing page. Check both pricing pages for current plans.
Do Infinity and CX Score have free plans?
Infinity: No. CX Score: No.
Who makes Infinity?
Infinity is made by Infinity Tracking, based in United Kingdom.
Who makes CX Score?
CX Score is made by CX Score.
Which should I choose, Infinity or CX Score?
Choose Infinity if you value links phone calls to ad spend and feeds call outcomes into ad bidding. Choose CX Score if you value covers planning through measurement and adjusts campaigns automatically.