kitio.aiRoivenue vs TrueROAS
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Roivenue starts at See pricing page and TrueROAS starts at $39/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Multi-touch attribution
- Impression attribution
- Path stitching
- 70+ connectors
- Budget optimizer
- LLM integration
- Server-side tracking
- Order-matched attribution
- Conversions sent to Meta and Google
- Weekly AI report
- AI chat on your data
- MCP integration
| Feature | Roivenue | TrueROAS |
|---|---|---|
| Best for | Multi-touch marketing attribution with an open, inspectable model | Ad attribution for Shopify with server-side tracking and AI reports |
| Category | Marketing | Marketing |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $39/mo |
| Free plan | No | Yes |
| Made by | Roivenue | TrueROAS |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Roivenue starts at See pricing page and TrueROAS starts at $39/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Starter
€999/mo
- 750K visits a month
- 70+ connectors
- Onboarding by the team
- €350 per extra 250K visits
Plus
€2,299/mo
- 2M visits a month
- Dedicated customer success manager
- €350 per extra 500K visits
Enterprise
Contact sales
- 5M visits a month
- Extra visits priced in quote
4 plans
Free
Free
- Stores under $10k monthly revenue
Basic
$149/mo at $40k–$100k revenue
- Weekly AI report and AI chat
- Ads Manager and Creative Lab
- CAPI add-on at $49 a month
Pro
$299/mo at $40k–$100k revenue
- CAPI included for 1 store
- LTV, product and journey reports
- MCP integration
Premium
$799/mo at $40k–$100k revenue
- CAPI for up to 3 stores
- Custom attribution model
- Monthly strategist call
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Roivenue
- Price does not rise with ad spend
- Model can be opened and checked
- Every feature included in each plan
- Starts at about €999 a month
- Priced by site visits, with overage fees
- Demo-led onboarding
TrueROAS
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
- Price rises with store revenue
- Conversions API is an add-on on Basic
- Built for Shopify and WooCommerce
Which one should you choose?
Choose Roivenue if you want:
- Price does not rise with ad spend
- Model can be opened and checked
- Every feature included in each plan
Watch out: starts at about €999 a month.
Choose TrueROAS if you want:
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
Watch out: price rises with store revenue.
Roivenue vs TrueROAS FAQ
What is the difference between Roivenue and TrueROAS?
Roivenue: Multi-touch marketing attribution with an open, inspectable model. TrueROAS: Ad attribution for Shopify with server-side tracking and AI reports. Both are marketing tools.
Is Roivenue or TrueROAS cheaper?
Roivenue starts at See pricing page and TrueROAS starts at $39/mo. Check both pricing pages for current plans.
Do Roivenue and TrueROAS have free plans?
Roivenue: No. TrueROAS: Yes.
Who makes Roivenue?
Roivenue is made by Roivenue.
Who makes TrueROAS?
TrueROAS is made by TrueROAS.
Which should I choose, Roivenue or TrueROAS?
Choose Roivenue if you value price does not rise with ad spend and model can be opened and checked. Choose TrueROAS if you value free for smaller stores and attribution checked against real orders.