kitio.aiTrueROAS vs BooleanMaths
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. TrueROAS has the lower starting price: about $39 a month, against $99 for BooleanMaths.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Server-side tracking
- Order-matched attribution
- Conversions sent to Meta and Google
- Weekly AI report
- AI chat on your data
- MCP integration
- Multi-touch attribution
- Enhanced CAPI for Meta and Google
- Post-purchase surveys
- AI creative analytics
- WhatsApp retention campaigns
- MCP for agents
| Feature | TrueROAS | BooleanMaths |
|---|---|---|
| Best for | Ad attribution for Shopify with server-side tracking and AI reports | AI marketing attribution and server-side tracking for Shopify brands |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $39/mo | $99/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | TrueROAS | BooleanMaths |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
TrueROAS has the lower starting price: about $39 a month, against $99 for BooleanMaths.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Stores under $10k monthly revenue
Basic
$149/mo at $40k–$100k revenue
- Weekly AI report and AI chat
- Ads Manager and Creative Lab
- CAPI add-on at $49 a month
Pro
$299/mo at $40k–$100k revenue
- CAPI included for 1 store
- LTV, product and journey reports
- MCP integration
Premium
$799/mo at $40k–$100k revenue
- CAPI for up to 3 stores
- Custom attribution model
- Monthly strategist call
3 plans
Startup
$99/mo
- Up to 3,000 orders a month
- Multi-touch attribution
- Enhanced CAPI
- AI recommendations
Pro
$199/mo
- Up to 7,500 orders a month
- WhatsApp retention campaigns
- AI creative analytics
Business
$399/mo
- Up to 18,000 orders a month
- Marketing mix modeling
- Priority support and SLA
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
TrueROAS
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
- Price rises with store revenue
- Conversions API is an add-on on Basic
- Built for Shopify and WooCommerce
BooleanMaths
- Recovers data from third-party checkouts
- Combines attribution with surveys
- 14-day trial with full support
- Only works with Shopify
- Priced by monthly order volume
- Marketing mix modeling needs the top plan
Which one should you choose?
Choose TrueROAS if you want:
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
Watch out: price rises with store revenue.
Choose BooleanMaths if you want:
- Recovers data from third-party checkouts
- Combines attribution with surveys
- 14-day trial with full support
Watch out: only works with shopify.
TrueROAS vs BooleanMaths FAQ
What is the difference between TrueROAS and BooleanMaths?
TrueROAS: Ad attribution for Shopify with server-side tracking and AI reports. BooleanMaths: AI marketing attribution and server-side tracking for Shopify brands. Both are marketing tools.
Is TrueROAS or BooleanMaths cheaper?
TrueROAS has the lower starting price: about $39 a month, against $99 for BooleanMaths.
Do TrueROAS and BooleanMaths have free plans?
TrueROAS: Yes. BooleanMaths: No, 14-day trial.
Who makes TrueROAS?
TrueROAS is made by TrueROAS.
Who makes BooleanMaths?
BooleanMaths is made by BooleanMaths.
Which should I choose, TrueROAS or BooleanMaths?
Choose TrueROAS if you value free for smaller stores and attribution checked against real orders. Choose BooleanMaths if you value recovers data from third-party checkouts and combines attribution with surveys.