kitio.aiLifesight vs Infinity
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Lifesight starts at See pricing page and Infinity starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Causal marketing mix modeling
- Incrementality testing
- Adjusted attribution
- Budget optimization
- AI measurement agents
- Lifesight MCP
- Call tracking to keyword level
- AI conversation analytics
- Call outcome classification
- Ad platform bidding feedback
- Call recording
- CRM revenue matching
| Feature | Lifesight | Infinity |
|---|---|---|
| Best for | Marketing measurement with MMM, incrementality tests and AI agents | Call tracking and AI conversation analytics for marketing teams |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Lifesight | Infinity Tracking |
| Based in | – | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Lifesight starts at See pricing page and Infinity starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Starter
From £349/mo
- 1,000 calls a month
- 30 tracking numbers
- Ad and GA4 integrations
- Call recording
Growth
From £1,495/mo
- 5,000 calls a month
- 250 tracking numbers
- Up to 10 locations or brands
- IVR call menus
Pro
From £2,500/mo
- 10,000 calls a month
- 1,000 tracking numbers
- Salesforce or HubSpot sync
- Smart Match revenue linking
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Lifesight
- MMM, tests and attribution in one place
- Turns models into budget recommendations
- MCP access for AI assistants
- Pricing isn't shown
- Needs solid historical spend data
- Most useful for larger ad budgets
Infinity
- Links phone calls to ad spend
- Feeds call outcomes into ad bidding
- Integrates with Google, Meta and GA4
- Entry plan starts at hundreds per month
- Priced in GBP on the UK site
- Aimed at larger marketing teams
Which one should you choose?
Choose Lifesight if you want:
- MMM, tests and attribution in one place
- Turns models into budget recommendations
- MCP access for AI assistants
Watch out: pricing isn't shown.
Choose Infinity if you want:
- Links phone calls to ad spend
- Feeds call outcomes into ad bidding
- Integrates with Google, Meta and GA4
Watch out: entry plan starts at hundreds per month.
Lifesight vs Infinity FAQ
What is the difference between Lifesight and Infinity?
Lifesight: Marketing measurement with MMM, incrementality tests and AI agents. Infinity: Call tracking and AI conversation analytics for marketing teams. Both are marketing tools.
Is Lifesight or Infinity cheaper?
Lifesight starts at See pricing page and Infinity starts at See pricing page. Check both pricing pages for current plans.
Do Lifesight and Infinity have free plans?
Lifesight: No. Infinity: No.
Who makes Lifesight?
Lifesight is made by Lifesight.
Who makes Infinity?
Infinity is made by Infinity Tracking, based in United Kingdom.
Which should I choose, Lifesight or Infinity?
Choose Lifesight if you value mmm, tests and attribution in one place and turns models into budget recommendations. Choose Infinity if you value links phone calls to ad spend and feeds call outcomes into ad bidding.