kitio.aiTriple Whale vs TrueROAS
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Triple Whale starts at See pricing page and TrueROAS starts at $39/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Triple Pixel attribution
- Profit dashboards
- Creative analytics
- Moby AI agents
- Cohort analysis
- Server-side tracking
- Order-matched attribution
- Conversions sent to Meta and Google
- Weekly AI report
- AI chat on your data
- MCP integration
| Feature | Triple Whale | TrueROAS |
|---|---|---|
| Best for | Ecommerce attribution and analytics with the Moby AI agent | Ad attribution for Shopify with server-side tracking and AI reports |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | $39/mo |
| Free plan | Yes | Yes |
| Made by | Triple Whale | TrueROAS |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Triple Whale starts at See pricing page and TrueROAS starts at $39/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Stores under $10k monthly revenue
Basic
$149/mo at $40k–$100k revenue
- Weekly AI report and AI chat
- Ads Manager and Creative Lab
- CAPI add-on at $49 a month
Pro
$299/mo at $40k–$100k revenue
- CAPI included for 1 store
- LTV, product and journey reports
- MCP integration
Premium
$799/mo at $40k–$100k revenue
- CAPI for up to 3 stores
- Custom attribution model
- Monthly strategist call
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Triple Whale
- Pulls ecommerce data into one view
- Useful AI analysis
- Strong Shopify integration
- Attribution numbers still need judgment
- Costs rise with store revenue
TrueROAS
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
- Price rises with store revenue
- Conversions API is an add-on on Basic
- Built for Shopify and WooCommerce
Which one should you choose?
Choose Triple Whale if you want:
- Pulls ecommerce data into one view
- Useful AI analysis
- Strong Shopify integration
Watch out: attribution numbers still need judgment.
Choose TrueROAS if you want:
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
Watch out: price rises with store revenue.
Triple Whale vs TrueROAS FAQ
What is the difference between Triple Whale and TrueROAS?
Triple Whale: Ecommerce attribution and analytics with the Moby AI agent. TrueROAS: Ad attribution for Shopify with server-side tracking and AI reports. Both are marketing tools.
Is Triple Whale or TrueROAS cheaper?
Triple Whale starts at See pricing page and TrueROAS starts at $39/mo. Check both pricing pages for current plans.
Do Triple Whale and TrueROAS have free plans?
Triple Whale: Yes. TrueROAS: Yes.
Who makes Triple Whale?
Triple Whale is made by Triple Whale, based in United States.
Who makes TrueROAS?
TrueROAS is made by TrueROAS.
Which should I choose, Triple Whale or TrueROAS?
Choose Triple Whale if you value pulls ecommerce data into one view and useful ai analysis. Choose TrueROAS if you value free for smaller stores and attribution checked against real orders.