kitio.aiKit vs ClickFunnels
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Kit has the lower starting price: about $39 a month, against $97 for ClickFunnels.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Visual automations
- Landing pages and forms
- Creator Network
- Digital product sales
- AI writing tools
- Drag-and-drop funnel editor
- AI copy tools
- Email marketing and workflows
- Courses and memberships
- A/B testing
- CRM and checkout
| Feature | Kit | ClickFunnels |
|---|---|---|
| Best for | Email marketing for creators, formerly ConvertKit | Sales funnel builder with email, courses and AI writing tools |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $39/mo | $97/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | Kit | ClickFunnels |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Kit has the lower starting price: about $39 a month, against $97 for ClickFunnels.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Newsletter
Free
- Up to 10,000 subscribers
- Broadcasts, forms and landing pages
Creator
$39/mo
- Starting price for 1,000 subscribers
- Sequences and automations
Creator Pro
$79/mo
- Starting price for 1,000 subscribers
- Advanced reporting and features
4 plans
Launch
$97/mo
- 1 workspace, 2 team members
- 10K contacts
- 1M AI words
Scale
$197/mo
- 5 workspaces, 5 team members
- 75K contacts
- 2M AI words
- API and webhooks
Optimize
$297/mo
- 10 workspaces, 10 team members
- 150K contacts
- 5M AI words
Dominate
$5997/yr
- Billed yearly only
- 20 workspaces
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Kit
- Generous free plan
- Built for creators
- Simple automations
- Sequences need a paid plan
- Fewer design options
ClickFunnels
- Funnels, email and courses in one place
- AI word allowance on every plan
- Large community and training material
- Expensive for small businesses
- No free plan after the trial
- API access only from the Scale plan
Which one should you choose?
Choose Kit if you want:
- Generous free plan
- Built for creators
- Simple automations
Watch out: sequences need a paid plan.
Choose ClickFunnels if you want:
- Funnels, email and courses in one place
- AI word allowance on every plan
- Large community and training material
Watch out: expensive for small businesses.
Kit vs ClickFunnels FAQ
What is the difference between Kit and ClickFunnels?
Kit: Email marketing for creators, formerly ConvertKit. ClickFunnels: Sales funnel builder with email, courses and AI writing tools. Both are marketing tools.
Is Kit or ClickFunnels cheaper?
Kit has the lower starting price: about $39 a month, against $97 for ClickFunnels.
Do Kit and ClickFunnels have free plans?
Kit: Yes. ClickFunnels: No, 14-day trial.
Who makes Kit?
Kit is made by Kit, based in United States.
Who makes ClickFunnels?
ClickFunnels is made by ClickFunnels, based in United States.
Which should I choose, Kit or ClickFunnels?
Choose Kit if you value generous free plan and built for creators. Choose ClickFunnels if you value funnels, email and courses in one place and ai word allowance on every plan.