kitio.aiHubSpot Marketing Hub vs ClickFunnels
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Marketing Hub has the lower starting price: about $20 a month, against $97 for ClickFunnels.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email marketing
- Landing pages
- Marketing automation
- Breeze AI agents
- Attribution reporting
- Drag-and-drop funnel editor
- AI copy tools
- Email marketing and workflows
- Courses and memberships
- A/B testing
- CRM and checkout
| Feature | HubSpot Marketing Hub | ClickFunnels |
|---|---|---|
| Best for | Marketing automation platform with Breeze AI agents built in | Sales funnel builder with email, courses and AI writing tools |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $20/mo | $97/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | HubSpot | ClickFunnels |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HubSpot Marketing Hub has the lower starting price: about $20 a month, against $97 for ClickFunnels.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free marketing tools
- Forms and email marketing
- HubSpot branding
Starter
$20/mo
- Per seat
- Remove HubSpot branding
- Simple automation
Professional
$890/mo
- Includes 3 seats
- Omni-channel automation
- Campaign reporting
Enterprise
$3600/mo
- Includes 5 seats, billed annually
- Advanced reporting
- Custom objects
4 plans
Launch
$97/mo
- 1 workspace, 2 team members
- 10K contacts
- 1M AI words
Scale
$197/mo
- 5 workspaces, 5 team members
- 75K contacts
- 2M AI words
- API and webhooks
Optimize
$297/mo
- 10 workspaces, 10 team members
- 150K contacts
- 5M AI words
Dominate
$5997/yr
- Billed yearly only
- 20 workspaces
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Marketing Hub
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
- Professional tier is a big price jump
- Contact-based pricing grows fast
ClickFunnels
- Funnels, email and courses in one place
- AI word allowance on every plan
- Large community and training material
- Expensive for small businesses
- No free plan after the trial
- API access only from the Scale plan
Which one should you choose?
Choose HubSpot Marketing Hub if you want:
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
Watch out: professional tier is a big price jump.
Choose ClickFunnels if you want:
- Funnels, email and courses in one place
- AI word allowance on every plan
- Large community and training material
Watch out: expensive for small businesses.
HubSpot Marketing Hub vs ClickFunnels FAQ
What is the difference between HubSpot Marketing Hub and ClickFunnels?
HubSpot Marketing Hub: Marketing automation platform with Breeze AI agents built in. ClickFunnels: Sales funnel builder with email, courses and AI writing tools. Both are marketing tools.
Is HubSpot Marketing Hub or ClickFunnels cheaper?
HubSpot Marketing Hub has the lower starting price: about $20 a month, against $97 for ClickFunnels.
Do HubSpot Marketing Hub and ClickFunnels have free plans?
HubSpot Marketing Hub: Yes. ClickFunnels: No, 14-day trial.
Who makes HubSpot Marketing Hub?
HubSpot Marketing Hub is made by HubSpot, based in United States.
Who makes ClickFunnels?
ClickFunnels is made by ClickFunnels, based in United States.
Which should I choose, HubSpot Marketing Hub or ClickFunnels?
Choose HubSpot Marketing Hub if you value marketing and crm data in one place and easy for non-technical teams. Choose ClickFunnels if you value funnels, email and courses in one place and ai word allowance on every plan.