kitio.aiKlaviyo vs ClickFunnels
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Klaviyo has the lower starting price: about $20 a month, against $97 for ClickFunnels.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- Drag-and-drop funnel editor
- AI copy tools
- Email marketing and workflows
- Courses and memberships
- A/B testing
- CRM and checkout
| Feature | Klaviyo | ClickFunnels |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | Sales funnel builder with email, courses and AI writing tools |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $20/mo | $97/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | Klaviyo | ClickFunnels |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Klaviyo has the lower starting price: about $20 a month, against $97 for ClickFunnels.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
4 plans
Launch
$97/mo
- 1 workspace, 2 team members
- 10K contacts
- 1M AI words
Scale
$197/mo
- 5 workspaces, 5 team members
- 75K contacts
- 2M AI words
- API and webhooks
Optimize
$297/mo
- 10 workspaces, 10 team members
- 150K contacts
- 5M AI words
Dominate
$5997/yr
- Billed yearly only
- 20 workspaces
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
ClickFunnels
- Funnels, email and courses in one place
- AI word allowance on every plan
- Large community and training material
- Expensive for small businesses
- No free plan after the trial
- API access only from the Scale plan
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose ClickFunnels if you want:
- Funnels, email and courses in one place
- AI word allowance on every plan
- Large community and training material
Watch out: expensive for small businesses.
Klaviyo vs ClickFunnels FAQ
What is the difference between Klaviyo and ClickFunnels?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. ClickFunnels: Sales funnel builder with email, courses and AI writing tools. Both are marketing tools.
Is Klaviyo or ClickFunnels cheaper?
Klaviyo has the lower starting price: about $20 a month, against $97 for ClickFunnels.
Do Klaviyo and ClickFunnels have free plans?
Klaviyo: Yes. ClickFunnels: No, 14-day trial.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes ClickFunnels?
ClickFunnels is made by ClickFunnels, based in United States.
Which should I choose, Klaviyo or ClickFunnels?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose ClickFunnels if you value funnels, email and courses in one place and ai word allowance on every plan.