kitio.aiMailchimp vs ClickFunnels
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mailchimp has the lower starting price: about $13 a month, against $97 for ClickFunnels.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- Drag-and-drop funnel editor
- AI copy tools
- Email marketing and workflows
- Courses and memberships
- A/B testing
- CRM and checkout
| Feature | Mailchimp | ClickFunnels |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | Sales funnel builder with email, courses and AI writing tools |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $13/mo | $97/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | Intuit | ClickFunnels |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Mailchimp has the lower starting price: about $13 a month, against $97 for ClickFunnels.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
4 plans
Launch
$97/mo
- 1 workspace, 2 team members
- 10K contacts
- 1M AI words
Scale
$197/mo
- 5 workspaces, 5 team members
- 75K contacts
- 2M AI words
- API and webhooks
Optimize
$297/mo
- 10 workspaces, 10 team members
- 150K contacts
- 5M AI words
Dominate
$5997/yr
- Billed yearly only
- 20 workspaces
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
ClickFunnels
- Funnels, email and courses in one place
- AI word allowance on every plan
- Large community and training material
- Expensive for small businesses
- No free plan after the trial
- API access only from the Scale plan
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose ClickFunnels if you want:
- Funnels, email and courses in one place
- AI word allowance on every plan
- Large community and training material
Watch out: expensive for small businesses.
Mailchimp vs ClickFunnels FAQ
What is the difference between Mailchimp and ClickFunnels?
Mailchimp: Email marketing and automation with Intuit Assist AI. ClickFunnels: Sales funnel builder with email, courses and AI writing tools. Both are marketing tools.
Is Mailchimp or ClickFunnels cheaper?
Mailchimp has the lower starting price: about $13 a month, against $97 for ClickFunnels.
Do Mailchimp and ClickFunnels have free plans?
Mailchimp: Yes. ClickFunnels: No, 14-day trial.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes ClickFunnels?
ClickFunnels is made by ClickFunnels, based in United States.
Which should I choose, Mailchimp or ClickFunnels?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose ClickFunnels if you value funnels, email and courses in one place and ai word allowance on every plan.