Intercom vs Gladly
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Intercom starts at $39/mo and Gladly starts at See pricing page. Check both pricing pages for current plans.
Customer service help desk with messaging, tickets and a built-in AI agent
Free trial · $39/moAt a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Shared omnichannel inbox
- Fin AI agent
- Copilot for human agents
- Help center builder
- Workflow automation
- Lifelong customer conversation
- Gladly AI agent
- Built-in voice
- Commerce integrations
- Agent coaching
| Feature | Intercom | Gladly |
|---|---|---|
| Best for | Customer service help desk with messaging, tickets and a built-in AI agent | People-centred customer service platform with AI for retail brands |
| Category | Customer support | Customer support |
| Pricing model | Free trial | Paid |
| Starting price | $39/mo | See pricing page |
| Free plan | No, 14-day trial | No |
| Made by | Fin (Salesforce) | Gladly |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Intercom starts at $39/mo and Gladly starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Essential
$39/mo
- Per seat
- Fin AI Agent at $0.99/outcome
- Shared inbox and ticketing
- Public help center
Advanced
$99/mo
- Per seat
- Workflows automation builder
- Multiple team inboxes
- 20 free Lite seats
Expert
$139/mo
- Per seat
- SSO and identity management
- HIPAA support and SLAs
- 50 free Lite seats
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Intercom
- Polished messenger and inbox
- AI built into every plan
- Good in-app messaging tools
- Seat and AI costs add up
- Pricing pages change often
- Advanced reporting needs top tiers
Gladly
- Native voice alongside digital channels
- Clear customer history
- Designed for retail support
- No free trial on the site
- Less flexible for B2B workflows
- Pricing requires a sales call
Which one should you choose?
Choose Intercom if you want:
- Polished messenger and inbox
- AI built into every plan
- Good in-app messaging tools
Watch out: seat and ai costs add up.
Choose Gladly if you want:
- Native voice alongside digital channels
- Clear customer history
- Designed for retail support
Watch out: no free trial on the site.
Intercom vs Gladly FAQ
What is the difference between Intercom and Gladly?
Intercom: Customer service help desk with messaging, tickets and a built-in AI agent. Gladly: People-centred customer service platform with AI for retail brands. Both are customer support tools.
Is Intercom or Gladly cheaper?
Intercom starts at $39/mo and Gladly starts at See pricing page. Check both pricing pages for current plans.
Do Intercom and Gladly have free plans?
Intercom: No, 14-day trial. Gladly: No.
Who makes Intercom?
Intercom is made by Fin (Salesforce), based in United States.
Who makes Gladly?
Gladly is made by Gladly, based in United States.
Which should I choose, Intercom or Gladly?
Choose Intercom if you value polished messenger and inbox and ai built into every plan. Choose Gladly if you value native voice alongside digital channels and clear customer history.