kitio.aiHubSpot Marketing Hub vs MailerLite
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. MailerLite has the lower starting price: about $12 a month, against $20 for HubSpot Marketing Hub.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email marketing
- Landing pages
- Marketing automation
- Breeze AI agents
- Attribution reporting
- Drag-and-drop editor
- Automations
- Landing pages
- AI writing assistant
- Paid newsletters
| Feature | HubSpot Marketing Hub | MailerLite |
|---|---|---|
| Best for | Marketing automation platform with Breeze AI agents built in | Affordable email marketing with an AI writing assistant |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $12/mo |
| Free plan | Yes | Yes |
| Made by | HubSpot | MailerLite |
| Based in | United States | Lithuania |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Landing pages.
Pricing compared
MailerLite has the lower starting price: about $12 a month, against $20 for HubSpot Marketing Hub.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free marketing tools
- Forms and email marketing
- HubSpot branding
Starter
$20/mo
- Per seat
- Remove HubSpot branding
- Simple automation
Professional
$890/mo
- Includes 3 seats
- Omni-channel automation
- Campaign reporting
Enterprise
$3600/mo
- Includes 5 seats, billed annually
- Advanced reporting
- Custom objects
4 plans
Free
Free
- Up to 250 subscribers
- 2,500 monthly emails
- Knowledge base support
Comfort
$12/mo
- Starting price for 500 subscribers
- 50 automations, 10 forms
- 10 sites, 5 digital products
Power
$25/mo
- Starting price for 500 subscribers
- Unlimited emails and automations
- Live chat support
Enterprise
Contact sales
- Dedicated IP
- Deliverability support
- Onboarding and training
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Marketing Hub
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
- Professional tier is a big price jump
- Contact-based pricing grows fast
MailerLite
- Low cost
- Clean interface
- Free plan available
- Strict account approval
- Fewer advanced features
Which one should you choose?
Choose HubSpot Marketing Hub if you want:
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
Watch out: professional tier is a big price jump.
Choose MailerLite if you want:
- Low cost
- Clean interface
- Free plan available
Watch out: strict account approval.
HubSpot Marketing Hub vs MailerLite FAQ
What is the difference between HubSpot Marketing Hub and MailerLite?
HubSpot Marketing Hub: Marketing automation platform with Breeze AI agents built in. MailerLite: Affordable email marketing with an AI writing assistant. Both are marketing tools.
Is HubSpot Marketing Hub or MailerLite cheaper?
MailerLite has the lower starting price: about $12 a month, against $20 for HubSpot Marketing Hub.
Do HubSpot Marketing Hub and MailerLite have free plans?
HubSpot Marketing Hub: Yes. MailerLite: Yes.
Who makes HubSpot Marketing Hub?
HubSpot Marketing Hub is made by HubSpot, based in United States.
Who makes MailerLite?
MailerLite is made by MailerLite, based in Lithuania.
Which should I choose, HubSpot Marketing Hub or MailerLite?
Choose HubSpot Marketing Hub if you value marketing and crm data in one place and easy for non-technical teams. Choose MailerLite if you value low cost and clean interface.