kitio.aiKit vs MailerLite
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. MailerLite has the lower starting price: about $12 a month, against $39 for Kit.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Visual automations
- Landing pages and forms
- Creator Network
- Digital product sales
- AI writing tools
- Drag-and-drop editor
- Automations
- Landing pages
- AI writing assistant
- Paid newsletters
| Feature | Kit | MailerLite |
|---|---|---|
| Best for | Email marketing for creators, formerly ConvertKit | Affordable email marketing with an AI writing assistant |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $39/mo | $12/mo |
| Free plan | Yes | Yes |
| Made by | Kit | MailerLite |
| Based in | United States | Lithuania |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
MailerLite has the lower starting price: about $12 a month, against $39 for Kit.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Newsletter
Free
- Up to 10,000 subscribers
- Broadcasts, forms and landing pages
Creator
$39/mo
- Starting price for 1,000 subscribers
- Sequences and automations
Creator Pro
$79/mo
- Starting price for 1,000 subscribers
- Advanced reporting and features
4 plans
Free
Free
- Up to 250 subscribers
- 2,500 monthly emails
- Knowledge base support
Comfort
$12/mo
- Starting price for 500 subscribers
- 50 automations, 10 forms
- 10 sites, 5 digital products
Power
$25/mo
- Starting price for 500 subscribers
- Unlimited emails and automations
- Live chat support
Enterprise
Contact sales
- Dedicated IP
- Deliverability support
- Onboarding and training
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Kit
- Generous free plan
- Built for creators
- Simple automations
- Sequences need a paid plan
- Fewer design options
MailerLite
- Low cost
- Clean interface
- Free plan available
- Strict account approval
- Fewer advanced features
Which one should you choose?
Choose Kit if you want:
- Generous free plan
- Built for creators
- Simple automations
Watch out: sequences need a paid plan.
Choose MailerLite if you want:
- Low cost
- Clean interface
- Free plan available
Watch out: strict account approval.
Kit vs MailerLite FAQ
What is the difference between Kit and MailerLite?
Kit: Email marketing for creators, formerly ConvertKit. MailerLite: Affordable email marketing with an AI writing assistant. Both are marketing tools.
Is Kit or MailerLite cheaper?
MailerLite has the lower starting price: about $12 a month, against $39 for Kit.
Do Kit and MailerLite have free plans?
Kit: Yes. MailerLite: Yes.
Who makes Kit?
Kit is made by Kit, based in United States.
Who makes MailerLite?
MailerLite is made by MailerLite, based in Lithuania.
Which should I choose, Kit or MailerLite?
Choose Kit if you value generous free plan and built for creators. Choose MailerLite if you value low cost and clean interface.