kitio.aiBrevo vs MailerLite
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brevo has the lower starting price: about $9 a month, against $12 for MailerLite.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email campaigns
- Marketing automation
- Transactional email API
- WhatsApp campaigns
- Sales CRM
- Drag-and-drop editor
- Automations
- Landing pages
- AI writing assistant
- Paid newsletters
| Feature | Brevo | MailerLite |
|---|---|---|
| Best for | Email, SMS and WhatsApp marketing priced by sends | Affordable email marketing with an AI writing assistant |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $9/mo | $12/mo |
| Free plan | Yes | Yes |
| Made by | Brevo | MailerLite |
| Based in | France | Lithuania |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Brevo has the lower starting price: about $9 a month, against $12 for MailerLite.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Up to 300 emails per day
- No credit card needed
Starter
$9/mo
- From 5,000 emails per month
- No Brevo logo
Standard
$18/mo
- Marketing automation and A/B tests
- Click heatmaps and reports
Professional
$499/mo
- From 150,000 emails per month
- WhatsApp, popups and push
- 10 seats included
Enterprise
Contact sales
- For 1M+ contacts
- Custom solutions and data control
4 plans
Free
Free
- Up to 250 subscribers
- 2,500 monthly emails
- Knowledge base support
Comfort
$12/mo
- Starting price for 500 subscribers
- 50 automations, 10 forms
- 10 sites, 5 digital products
Power
$25/mo
- Starting price for 500 subscribers
- Unlimited emails and automations
- Live chat support
Enterprise
Contact sales
- Dedicated IP
- Deliverability support
- Onboarding and training
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brevo
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
- Daily send cap on free plan
- Advanced plans get expensive
MailerLite
- Low cost
- Clean interface
- Free plan available
- Strict account approval
- Fewer advanced features
Which one should you choose?
Choose Brevo if you want:
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
Watch out: daily send cap on free plan.
Choose MailerLite if you want:
- Low cost
- Clean interface
- Free plan available
Watch out: strict account approval.
Brevo vs MailerLite FAQ
What is the difference between Brevo and MailerLite?
Brevo: Email, SMS and WhatsApp marketing priced by sends. MailerLite: Affordable email marketing with an AI writing assistant. Both are marketing tools.
Is Brevo or MailerLite cheaper?
Brevo has the lower starting price: about $9 a month, against $12 for MailerLite.
Do Brevo and MailerLite have free plans?
Brevo: Yes. MailerLite: Yes.
Who makes Brevo?
Brevo is made by Brevo, based in France.
Who makes MailerLite?
MailerLite is made by MailerLite, based in Lithuania.
Which should I choose, Brevo or MailerLite?
Choose Brevo if you value pricing by sends, not contacts and generous free plan. Choose MailerLite if you value low cost and clean interface.