kitio.aiKlaviyo vs MailerLite
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. MailerLite has the lower starting price: about $12 a month, against $20 for Klaviyo.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- Drag-and-drop editor
- Automations
- Landing pages
- AI writing assistant
- Paid newsletters
| Feature | Klaviyo | MailerLite |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | Affordable email marketing with an AI writing assistant |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $12/mo |
| Free plan | Yes | Yes |
| Made by | Klaviyo | MailerLite |
| Based in | United States | Lithuania |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
MailerLite has the lower starting price: about $12 a month, against $20 for Klaviyo.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
4 plans
Free
Free
- Up to 250 subscribers
- 2,500 monthly emails
- Knowledge base support
Comfort
$12/mo
- Starting price for 500 subscribers
- 50 automations, 10 forms
- 10 sites, 5 digital products
Power
$25/mo
- Starting price for 500 subscribers
- Unlimited emails and automations
- Live chat support
Enterprise
Contact sales
- Dedicated IP
- Deliverability support
- Onboarding and training
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
MailerLite
- Low cost
- Clean interface
- Free plan available
- Strict account approval
- Fewer advanced features
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose MailerLite if you want:
- Low cost
- Clean interface
- Free plan available
Watch out: strict account approval.
Klaviyo vs MailerLite FAQ
What is the difference between Klaviyo and MailerLite?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. MailerLite: Affordable email marketing with an AI writing assistant. Both are marketing tools.
Is Klaviyo or MailerLite cheaper?
MailerLite has the lower starting price: about $12 a month, against $20 for Klaviyo.
Do Klaviyo and MailerLite have free plans?
Klaviyo: Yes. MailerLite: Yes.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes MailerLite?
MailerLite is made by MailerLite, based in Lithuania.
Which should I choose, Klaviyo or MailerLite?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose MailerLite if you value low cost and clean interface.