kitio.aiHubSpot Marketing Hub vs Luminous CRM
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Marketing Hub starts at $20/mo and Luminous CRM starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email marketing
- Landing pages
- Marketing automation
- Breeze AI agents
- Attribution reporting
- WhatsApp broadcast campaigns
- Shared team inbox
- AI agent trained on your documents
- In-chat forms
- Integrations and webhooks
| Feature | HubSpot Marketing Hub | Luminous CRM |
|---|---|---|
| Best for | Marketing automation platform with Breeze AI agents built in | WhatsApp CRM with campaigns, shared inbox and AI replies |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $20/mo | See pricing page |
| Free plan | Yes | No, 7-day trial |
| Made by | HubSpot | Luminous CRM |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HubSpot Marketing Hub starts at $20/mo and Luminous CRM starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free marketing tools
- Forms and email marketing
- HubSpot branding
Starter
$20/mo
- Per seat
- Remove HubSpot branding
- Simple automation
Professional
$890/mo
- Includes 3 seats
- Omni-channel automation
- Campaign reporting
Enterprise
$3600/mo
- Includes 5 seats, billed annually
- Advanced reporting
- Custom objects
2 plans
Free trial
Free
- 7 days, no card needed
- 500 contacts and 500 messages
- 3 campaigns
- 100 AI replies
Pro
UGX 200,000/mo
- Unlimited team members and contacts
- Unlimited broadcast campaigns
- 2,000 AI replies a month
- Shared inbox and analytics
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Marketing Hub
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
- Professional tier is a big price jump
- Contact-based pricing grows fast
Luminous CRM
- Uses the official WhatsApp Business Platform
- Unlimited team members and contacts
- AI answers stay within your own material
- Priced in Ugandan shillings
- AI replies capped at 2,000 a month
- Trial limits contacts and messages
Which one should you choose?
Choose HubSpot Marketing Hub if you want:
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
Watch out: professional tier is a big price jump.
Choose Luminous CRM if you want:
- Uses the official WhatsApp Business Platform
- Unlimited team members and contacts
- AI answers stay within your own material
Watch out: priced in ugandan shillings.
HubSpot Marketing Hub vs Luminous CRM FAQ
What is the difference between HubSpot Marketing Hub and Luminous CRM?
HubSpot Marketing Hub: Marketing automation platform with Breeze AI agents built in. Luminous CRM: WhatsApp CRM with campaigns, shared inbox and AI replies. Both are marketing tools.
Is HubSpot Marketing Hub or Luminous CRM cheaper?
HubSpot Marketing Hub starts at $20/mo and Luminous CRM starts at See pricing page. Check both pricing pages for current plans.
Do HubSpot Marketing Hub and Luminous CRM have free plans?
HubSpot Marketing Hub: Yes. Luminous CRM: No, 7-day trial.
Who makes HubSpot Marketing Hub?
HubSpot Marketing Hub is made by HubSpot, based in United States.
Who makes Luminous CRM?
Luminous CRM is made by Luminous CRM.
Which should I choose, HubSpot Marketing Hub or Luminous CRM?
Choose HubSpot Marketing Hub if you value marketing and crm data in one place and easy for non-technical teams. Choose Luminous CRM if you value uses the official whatsapp business platform and unlimited team members and contacts.