ActiveCampaign vs Luminous CRM
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ActiveCampaign starts at $19/mo and Luminous CRM starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Automation builder
- AI email writing
- Predictive sending
- Sales CRM
- 900+ integrations
- WhatsApp broadcast campaigns
- Shared team inbox
- AI agent trained on your documents
- In-chat forms
- Integrations and webhooks
| Feature | ActiveCampaign | Luminous CRM |
|---|---|---|
| Best for | Email marketing and automation with Active Intelligence AI | WhatsApp CRM with campaigns, shared inbox and AI replies |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $19/mo | See pricing page |
| Free plan | No, 14-day trial | No, 7-day trial |
| Made by | ActiveCampaign | Luminous CRM |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
ActiveCampaign starts at $19/mo and Luminous CRM starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$19/mo
- From 1,000 contacts
- Email marketing and automations
Plus
$59/mo
- From 1,000 contacts
- Landing pages and forms
- CRM integrations
Pro
$99/mo
- From 1,000 contacts
- Predictive sending and attribution
- Split automations
Enterprise
$174/mo
- From 1,000 contacts
- Custom reporting and objects
- Dedicated support
2 plans
Free trial
Free
- 7 days, no card needed
- 500 contacts and 500 messages
- 3 campaigns
- 100 AI replies
Pro
UGX 200,000/mo
- Unlimited team members and contacts
- Unlimited broadcast campaigns
- 2,000 AI replies a month
- Shared inbox and analytics
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
ActiveCampaign
- Powerful automations
- AI builds workflows from prompts
- Large integration library
- Steep price at higher contact counts
- Learning curve for complex flows
Luminous CRM
- Uses the official WhatsApp Business Platform
- Unlimited team members and contacts
- AI answers stay within your own material
- Priced in Ugandan shillings
- AI replies capped at 2,000 a month
- Trial limits contacts and messages
Which one should you choose?
Choose ActiveCampaign if you want:
- Powerful automations
- AI builds workflows from prompts
- Large integration library
Watch out: steep price at higher contact counts.
Choose Luminous CRM if you want:
- Uses the official WhatsApp Business Platform
- Unlimited team members and contacts
- AI answers stay within your own material
Watch out: priced in ugandan shillings.
ActiveCampaign vs Luminous CRM FAQ
What is the difference between ActiveCampaign and Luminous CRM?
ActiveCampaign: Email marketing and automation with Active Intelligence AI. Luminous CRM: WhatsApp CRM with campaigns, shared inbox and AI replies. Both are marketing tools.
Is ActiveCampaign or Luminous CRM cheaper?
ActiveCampaign starts at $19/mo and Luminous CRM starts at See pricing page. Check both pricing pages for current plans.
Do ActiveCampaign and Luminous CRM have free plans?
ActiveCampaign: No, 14-day trial. Luminous CRM: No, 7-day trial.
Who makes ActiveCampaign?
ActiveCampaign is made by ActiveCampaign, based in United States.
Who makes Luminous CRM?
Luminous CRM is made by Luminous CRM.
Which should I choose, ActiveCampaign or Luminous CRM?
Choose ActiveCampaign if you value powerful automations and ai builds workflows from prompts. Choose Luminous CRM if you value uses the official whatsapp business platform and unlimited team members and contacts.