kitio.aiHubSpot Marketing Hub vs Salesforce Marketing Cloud
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Marketing Hub starts at $20/mo and Salesforce Marketing Cloud starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email marketing
- Landing pages
- Marketing automation
- Breeze AI agents
- Attribution reporting
- Cross-channel journeys
- Email and mobile messaging
- Agentforce marketing agents
- Audience segmentation
- Personalization
- CRM data integration
| Feature | HubSpot Marketing Hub | Salesforce Marketing Cloud |
|---|---|---|
| Best for | Marketing automation platform with Breeze AI agents built in | Salesforce's marketing suite with Agentforce AI and customer data |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $20/mo | See pricing page |
| Free plan | Yes | No |
| Made by | HubSpot | Salesforce |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
HubSpot Marketing Hub starts at $20/mo and Salesforce Marketing Cloud starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free marketing tools
- Forms and email marketing
- HubSpot branding
Starter
$20/mo
- Per seat
- Remove HubSpot branding
- Simple automation
Professional
$890/mo
- Includes 3 seats
- Omni-channel automation
- Campaign reporting
Enterprise
$3600/mo
- Includes 5 seats, billed annually
- Advanced reporting
- Custom objects
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Marketing Hub
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
- Professional tier is a big price jump
- Contact-based pricing grows fast
Salesforce Marketing Cloud
- Deep link with Salesforce CRM data
- Covers many channels in one suite
- AI agents built into the platform
- Expensive and quote-based
- Complex setup, often needs partners
- Best value only inside the Salesforce stack
Which one should you choose?
Choose HubSpot Marketing Hub if you want:
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
Watch out: professional tier is a big price jump.
Choose Salesforce Marketing Cloud if you want:
- Deep link with Salesforce CRM data
- Covers many channels in one suite
- AI agents built into the platform
Watch out: expensive and quote-based.
HubSpot Marketing Hub vs Salesforce Marketing Cloud FAQ
What is the difference between HubSpot Marketing Hub and Salesforce Marketing Cloud?
HubSpot Marketing Hub: Marketing automation platform with Breeze AI agents built in. Salesforce Marketing Cloud: Salesforce's marketing suite with Agentforce AI and customer data. Both are marketing tools.
Is HubSpot Marketing Hub or Salesforce Marketing Cloud cheaper?
HubSpot Marketing Hub starts at $20/mo and Salesforce Marketing Cloud starts at See pricing page. Check both pricing pages for current plans.
Do HubSpot Marketing Hub and Salesforce Marketing Cloud have free plans?
HubSpot Marketing Hub: Yes. Salesforce Marketing Cloud: No.
Who makes HubSpot Marketing Hub?
HubSpot Marketing Hub is made by HubSpot, based in United States.
Who makes Salesforce Marketing Cloud?
Salesforce Marketing Cloud is made by Salesforce, based in United States.
Which should I choose, HubSpot Marketing Hub or Salesforce Marketing Cloud?
Choose HubSpot Marketing Hub if you value marketing and crm data in one place and easy for non-technical teams. Choose Salesforce Marketing Cloud if you value deep link with salesforce crm data and covers many channels in one suite.