kitio.aiHubSpot Marketing Hub vs Act-On
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Marketing Hub has the lower starting price: about $20 a month, against $900 for Act-On.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email marketing
- Landing pages
- Marketing automation
- Breeze AI agents
- Attribution reporting
- Journey orchestration
- Act-On AI assistance
- Multichannel campaigns
- Lead scoring and segmentation
- Revenue reporting
- CRM integrations
| Feature | HubSpot Marketing Hub | Act-On |
|---|---|---|
| Best for | Marketing automation platform with Breeze AI agents built in | Marketing automation for B2B lifecycle programs, with built-in AI |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $20/mo | $900/mo |
| Free plan | Yes | No |
| Made by | HubSpot | Act-On Software |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HubSpot Marketing Hub has the lower starting price: about $20 a month, against $900 for Act-On.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free marketing tools
- Forms and email marketing
- HubSpot branding
Starter
$20/mo
- Per seat
- Remove HubSpot branding
- Simple automation
Professional
$890/mo
- Includes 3 seats
- Omni-channel automation
- Campaign reporting
Enterprise
$3600/mo
- Includes 5 seats, billed annually
- Advanced reporting
- Custom objects
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Marketing Hub
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
- Professional tier is a big price jump
- Contact-based pricing grows fast
Act-On
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
- Starts at $900 per month
- Annual contract required
- No free plan or self-serve trial listed
Which one should you choose?
Choose HubSpot Marketing Hub if you want:
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
Watch out: professional tier is a big price jump.
Choose Act-On if you want:
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
Watch out: starts at $900 per month.
HubSpot Marketing Hub vs Act-On FAQ
What is the difference between HubSpot Marketing Hub and Act-On?
HubSpot Marketing Hub: Marketing automation platform with Breeze AI agents built in. Act-On: Marketing automation for B2B lifecycle programs, with built-in AI. Both are marketing tools.
Is HubSpot Marketing Hub or Act-On cheaper?
HubSpot Marketing Hub has the lower starting price: about $20 a month, against $900 for Act-On.
Do HubSpot Marketing Hub and Act-On have free plans?
HubSpot Marketing Hub: Yes. Act-On: No.
Who makes HubSpot Marketing Hub?
HubSpot Marketing Hub is made by HubSpot, based in United States.
Who makes Act-On?
Act-On is made by Act-On Software, based in United States.
Which should I choose, HubSpot Marketing Hub or Act-On?
Choose HubSpot Marketing Hub if you value marketing and crm data in one place and easy for non-technical teams. Choose Act-On if you value works with the crm you already use and covers the whole customer lifecycle.