kitio.aiConversion vs Act-On
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Conversion starts at See pricing page and Act-On starts at $900/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI marketing ops agents
- Email studio and landing pages
- AI-tuned lead scoring
- Bi-directional Salesforce sync
- Built-in attribution (Mosaic)
- REST API and MCP
- Journey orchestration
- Act-On AI assistance
- Multichannel campaigns
- Lead scoring and segmentation
- Revenue reporting
- CRM integrations
| Feature | Conversion | Act-On |
|---|---|---|
| Best for | AI-native B2B marketing automation built as a Marketo or HubSpot alternative | Marketing automation for B2B lifecycle programs, with built-in AI |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | $900/mo |
| Free plan | No | No |
| Made by | Conversion | Act-On Software |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Conversion starts at See pricing page and Act-On starts at $900/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Conversion
- Agents handle routine MOps work
- Attribution included in the platform
- Deep Salesforce integration
- No public pricing
- Demo needed to get started
- Assumes a Salesforce-centric stack
Act-On
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
- Starts at $900 per month
- Annual contract required
- No free plan or self-serve trial listed
Which one should you choose?
Choose Conversion if you want:
- Agents handle routine MOps work
- Attribution included in the platform
- Deep Salesforce integration
Watch out: no public pricing.
Choose Act-On if you want:
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
Watch out: starts at $900 per month.
Conversion vs Act-On FAQ
What is the difference between Conversion and Act-On?
Conversion: AI-native B2B marketing automation built as a Marketo or HubSpot alternative. Act-On: Marketing automation for B2B lifecycle programs, with built-in AI. Both are marketing tools.
Is Conversion or Act-On cheaper?
Conversion starts at See pricing page and Act-On starts at $900/mo. Check both pricing pages for current plans.
Do Conversion and Act-On have free plans?
Conversion: No. Act-On: No.
Who makes Conversion?
Conversion is made by Conversion, based in United States.
Who makes Act-On?
Act-On is made by Act-On Software, based in United States.
Which should I choose, Conversion or Act-On?
Choose Conversion if you value agents handle routine mops work and attribution included in the platform. Choose Act-On if you value works with the crm you already use and covers the whole customer lifecycle.