kitio.aiAdded Nov 5, 2026
Act-On
From $900/moMarketing automation for B2B lifecycle programs, with built-in AI
What is Act-On?
Act-On is a marketing automation platform for companies that nurture long customer relationships, such as financial services, manufacturing and healthcare firms. It runs multichannel campaigns and customer journeys, and its Act-On AI features help create, measure and refine those programs faster.
Teams map journeys across email and other channels, score and segment contacts, and tie engagement to signals like buying intent, cross-sell triggers and churn risk. Reporting connects programs to revenue, and native CRM integrations let it sit on top of whichever CRM a company already uses.
Act-On also sells support packages, professional services and email deliverability services. Pricing is based on the number of active contacts, starts at $900 per month and requires an annual contract, with discounts available for non-profits.
Features
- Journey orchestration
- Act-On AI assistance
- Multichannel campaigns
- Lead scoring and segmentation
- Revenue reporting
- CRM integrations
Tags
Releases
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Organization
Act-On Software
🇺🇸 United States
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Paid
- Paid options from
- $900/mo
- Billing frequency
- Monthly
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Pros and cons
Pros
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
Cons
- Starts at $900 per month
- Annual contract required
- No free plan or self-serve trial listed
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Q&A
What is Act-On?
Act-On is a marketing automation platform for companies that nurture long customer relationships, such as financial services, manufacturing and healthcare firms. It runs multichannel campaigns and customer journeys, and its Act-On AI features help create, measure and refine those programs faster.
Does Act-On require an annual contract?
Yes. Act-On sells its platform on yearly contracts, with pricing based on your number of active contacts.
Which CRMs does Act-On work with?
Act-On plugs into a range of CRM systems natively and acts as the engagement layer on top, so you can keep your current CRM.
How much does Act-On cost?
Act-On is paid, with paid plans from $900/mo.
Is there a free version of Act-On?
No. Act-On is a paid tool.
What are the main features of Act-On?
Journey orchestration, Act-On AI assistance, Multichannel campaigns, Lead scoring and segmentation, Revenue reporting, CRM integrations.
Who makes Act-On?
Act-On is made by Act-On Software.
What are the best alternatives to Act-On?
Popular alternatives include HubSpot Marketing Hub, Salesforce Marketing Cloud, Ortto.