kitio.aiOrtto vs Act-On
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Ortto starts at See pricing page and Act-On starts at $900/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Natural-language audience filters
- AI lead scoring and enrichment
- Subject line open-rate prediction
- Suggested live chat replies
- MCP server for AI assistants
- Journey orchestration
- Act-On AI assistance
- Multichannel campaigns
- Lead scoring and segmentation
- Revenue reporting
- CRM integrations
| Feature | Ortto | Act-On |
|---|---|---|
| Best for | Marketing automation platform with AI segments, scoring and copy help | Marketing automation for B2B lifecycle programs, with built-in AI |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | See pricing page | $900/mo |
| Free plan | Yes | No |
| Made by | Ortto | Act-On Software |
| Based in | Australia | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Ortto starts at See pricing page and Act-On starts at $900/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Ortto
- AI built into everyday marketing tasks
- Customer data and messaging in one tool
- Connects to ChatGPT and Claude via MCP
- Pricing not shown on the AI page
- Many features to learn for small teams
- Demo-led sales for larger plans
Act-On
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
- Starts at $900 per month
- Annual contract required
- No free plan or self-serve trial listed
Which one should you choose?
Choose Ortto if you want:
- AI built into everyday marketing tasks
- Customer data and messaging in one tool
- Connects to ChatGPT and Claude via MCP
Watch out: pricing not shown on the ai page.
Choose Act-On if you want:
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
Watch out: starts at $900 per month.
Ortto vs Act-On FAQ
What is the difference between Ortto and Act-On?
Ortto: Marketing automation platform with AI segments, scoring and copy help. Act-On: Marketing automation for B2B lifecycle programs, with built-in AI. Both are marketing tools.
Is Ortto or Act-On cheaper?
Ortto starts at See pricing page and Act-On starts at $900/mo. Check both pricing pages for current plans.
Do Ortto and Act-On have free plans?
Ortto: Yes. Act-On: No.
Who makes Ortto?
Ortto is made by Ortto, based in Australia.
Who makes Act-On?
Act-On is made by Act-On Software, based in United States.
Which should I choose, Ortto or Act-On?
Choose Ortto if you value ai built into everyday marketing tasks and customer data and messaging in one tool. Choose Act-On if you value works with the crm you already use and covers the whole customer lifecycle.