kitio.aiKlaviyo vs Act-On
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Klaviyo has the lower starting price: about $20 a month, against $900 for Act-On.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- Journey orchestration
- Act-On AI assistance
- Multichannel campaigns
- Lead scoring and segmentation
- Revenue reporting
- CRM integrations
| Feature | Klaviyo | Act-On |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | Marketing automation for B2B lifecycle programs, with built-in AI |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $20/mo | $900/mo |
| Free plan | Yes | No |
| Made by | Klaviyo | Act-On Software |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Klaviyo has the lower starting price: about $20 a month, against $900 for Act-On.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
Act-On
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
- Starts at $900 per month
- Annual contract required
- No free plan or self-serve trial listed
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose Act-On if you want:
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
Watch out: starts at $900 per month.
Klaviyo vs Act-On FAQ
What is the difference between Klaviyo and Act-On?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. Act-On: Marketing automation for B2B lifecycle programs, with built-in AI. Both are marketing tools.
Is Klaviyo or Act-On cheaper?
Klaviyo has the lower starting price: about $20 a month, against $900 for Act-On.
Do Klaviyo and Act-On have free plans?
Klaviyo: Yes. Act-On: No.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes Act-On?
Act-On is made by Act-On Software, based in United States.
Which should I choose, Klaviyo or Act-On?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose Act-On if you value works with the crm you already use and covers the whole customer lifecycle.